Company
For 2 consecutive years, Samsung achieved double-digit progress in model worth
11/3/2022
Samsung Electronics Co., Ltd. right now was acknowledged by Interbrand, a world model consultancy, as one of many high 5 within the Greatest World Manufacturers 2022. Every year, Interbrand broadcasts the world’s high 100 manufacturers, and Samsung’s model worth was evaluated for USD 87.7 billion, which represents 17% progress in comparison with USD 74.6 billion in 2021, rating the corporate in fifth place for 3 years in a row.
The achievement was based mostly on Samsung’s restored monetary efficiency, which is now close to pre-pandemic ranges, and better demand for reminiscence resulting from a rise in information utilization. In 2021, Samsung scored a model worth progress of 20% in comparison with 2020 and this yr, continues the double-digit progress. Samsung first entered the highest 10 record in 2012, inserting in ninth place, and has managed to rise within the chart every year, reaching sixth place in 2017 and fifth place in 2020.
“Samsung Electronics was capable of report two consecutive years of double-digit progress in model worth, all due to the help from our world clients,” mentioned YH Lee, Government Vice President and Chief Advertising Officer of Samsung Electronics. “In return, the whole firm will work collectively as a group to offer a greater and extra satisfying buyer expertise.”
Numerous Elements Evaluated by Interbrand to Construct the Samsung Model Worth
On the finish of 2021, Samsung Electronics merged its SET Division and created the System eXperience Division to extend synergy amongst its merchandise and supply a subsequent degree of expertise to clients. Moreover, Samsung additionally launched the Buyer eXperience-Multi System Expertise Heart to strengthen its multi-device connection expertise.
Together with these measures, Samsung has built-in the SmartThings throughout its product classes, creating an inclusive ecosystem and a multi-device expertise. SmartThings additionally empowers shoppers to get probably the most out of their Samsung units, in addition to third-party merchandise they could already personal.
As well as, Samsung’s Future Technology Lab has been created to foster genuine conversations across the actions of the following era. The insights from the lab have been utilized to the merchandise and advertising and marketing actions.
In addition to revolutionary merchandise based mostly on shopper experiences, the event of superior applied sciences reminiscent of synthetic intelligence (AI), 5G, automotive and robotics by means of constant funding additionally performed a job in Samsung’s progress.
Samsung’s Acknowledged Efforts in Every Product Division for a Higher Buyer Expertise
Cell
- Digicam innovation of Galaxy S22 sequence based mostly on clients’ insights, and Nightography marketing campaign rollout Cementing management within the foldable cell phone class
- Partnership with Google and Microsoft to strengthen customers’ related expertise
- Respecting the worth of person safety and privateness by means of Samsung Knox
Community
- Pioneering community innovation path in virtualization and openness with large-scale industrial experiences
- Driving 5G {industry} with its market-leading 5G portfolio from RAN and Core to automation instruments
- Realizing the ESG dedication by means of clever community options for power effectivity
Visible Show
- Persevering with innovation of premium TVs, together with Micro LED, the Neo QLED 8K/4K
- Strengthening its product portfolio based mostly on clients’ way of life, reminiscent of The Body, The Freestyle
- Offering new gaming experiences to shoppers, together with the Samsung Gaming Hub and the Odyssey Ark
Dwelling Home equipment
- Increasing Bespoke product classes past kitchen to total dwelling together with clothes care, ground care and air care
- Delivering sustainability values by means of its merchandise (attaining excessive degree of power saving price for main merchandise, assured warranties for digital inverter compressor, diminished microplastic emission from washing machines in collaboration with Patagonia)
- Creating pleasure amongst Bespoke followers by means of participation-focused O&O campaigns
Semiconductor
- Investing in next-generation applied sciences and manufacturing capabilities to make sure secure provides for cutting-edge functions (developing new $17B manufacturing line in Texas, KRW 20-trillion R&D complicated in Giheung)
- Delivering industry-leading semiconductor improvements that improve product efficiency and power effectivity ({industry}’s first 3nm GAA mass manufacturing)
- Growing revolutionary reminiscence options to handle the explosive progress of data-intensive duties in areas reminiscent of AI and ML (CXL reminiscence, HBM-PIM, second-generation SmartSSD), and increasing strategic partnerships to sort out new {industry} challenges
- Pushing boundaries of logic options that may provide enhanced person experiences and new alternatives (5G Exynos Modem, Exynos 2200, 200MP ISOCELL HP3)
Interbrand’s Greatest World Manufacturers are listed based on the analysis of every model worth, which is a results of complete evaluation of the monetary efficiency of the corporate, the affect of the model on buyer purchases and model competitiveness.
