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    Home»Tech Analysis»Musk’s Twitter Takeover Offers Trump a Blueprint
    Tech Analysis

    Musk’s Twitter Takeover Offers Trump a Blueprint

    Editor Times FeaturedBy Editor Times FeaturedJanuary 31, 2025No Comments5 Mins Read
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    The e-mail landed in workers’ inboxes with the topic line: “Fork within the Highway.” The message within the electronic mail was stark: Settle for a sweeping set of office modifications or resign.

    That was the note that hundreds of thousands of federal workers obtained round 5 p.m. on Tuesday. It echoed an identical message that hundreds of employees at Twitter bought from Elon Musk in late 2022 after he purchased the corporate.

    Mr. Musk has introduced his takeover techniques from Twitter to the federal authorities, the place he’s turn into an in depth adviser to President Trump and is operating the cost-cutting initiative referred to as the Division of Authorities Effectivity. The administration is already eliminating variety initiatives, testing engineering prowess and demanding federal worker loyalty, maneuvers Mr. Musk embraced to slash his social media firm’s funds and operations.

    The Tuesday electronic mail, despatched by the Workplace of Personnel Administration, was the newest instance of the billionaire’s fingerprints, all the way down to the topic line — the identical as his 2022 buyout supply to Twitter workers.

    “It’s a knife-at-your-throat feeling,” mentioned Rumman Chowdhury, a former Twitter government who left the corporate, which is now often called X, after Mr. Musk’s takeover. “The uncertainty is wild.”

    Mr. Musk and a spokeswoman for his authorities cost-cutting initiative didn’t instantly reply to requests for remark.

    Mr. Musk has beforehand mentioned he expects to slash $2 trillion from the federal funds. Between 5 and 10 p.c of federal employees had been anticipated to simply accept the exit packages supplied on Tuesday, “which might result in round $100 billion in financial savings,” Mr. Musk’s political motion committee, America PAC, mentioned in a publish on X.

    Mr. Musk, who additionally leads Tesla and SpaceX, has enlisted the assistance of a group of loyalists to evaluate companies and make cuts, the identical factor he did in the course of the Twitter takeover.

    Steve Davis, the pinnacle of Mr. Musk’s tunneling startup, The Boring Firm, helped oversee cost-cutting at Twitter and now leads DOGE. Brian Bjelde, a longtime human assets government at SpaceX who additionally helped in the course of the Twitter takeover, is now an adviser to the Workplace of Personnel Administration.

    Michael Grimes, a high banker at Morgan Stanley who helped lead Mr. Musk’s Twitter acquisition, is expected to take a senior job on the Commerce Division.

    One in all Mr. Musk’s software program engineers at Tesla, Thomas Shedd, was named the pinnacle of “Know-how Transformation Companies” on the Normal Companies Administration, which helps handle federal companies. Mr. Shedd promptly employed a Musk tactic: asking for proof of engineers’ technical chops.

    Mr. Shedd requested for engineers to join periods through which they might share “a latest particular person technical win,” based on an electronic mail despatched to greater than 700 workers on Tuesday night time and seen by The Instances.

    “These periods are a chance to know extra deeply the varieties of experience we’ve got,” Mr. Shedd mentioned in his electronic mail, which emphasised his “hours on the manufacturing facility flooring” at Tesla.

    Only a day after buying Twitter, Mr. Musk demanded engineers print out and share code that they had written for the corporate’s numerous merchandise.

    Mr. Musk additionally labored rapidly to undo variety initiatives on the social media firm — a transfer echoed by Mr. Trump’s flurry of government orders his first week in workplace, which eradicated variety and inclusion efforts within the federal authorities.

    “These packages divided People by race, wasted taxpayer {dollars}, and resulted in shameful discrimination,” based on emails despatched to federal employees seen by The Instances.

    After shopping for Twitter, Mr. Musk slammed earlier administration’s makes an attempt to foster variety, sharing a video through which he mocked shirts made for the corporate’s Black worker group. Underneath his management, the corporate lower funding for worker useful resource teams, and took down a mural celebrating the Black Lives Matter motion in its San Francisco workplace, based on two former workers.

    One in all Mr. Musk’s go-to techniques for slicing prices at Twitter was decreasing the corporate’s actual property footprint. He stopped paying rent for numerous workplace areas world wide, resulting in evictions from a number of amenities, together with in Seattle and Boulder, Colo.

    The Normal Companies Administration can also be focusing on actual property for cost-cutting. Stephen Ehikian, a former tech government and Trump appointee, instructed employees in an electronic mail on Tuesday seen by The Instances that two of the company’s properties can be listed on the market whereas three leases had been terminated. The transfer would save about $11 million and was a “first step” in slashing actual property expenditures, based on the e-mail.

    Whereas Mr. Musk finally remodeled Twitter, decreasing employees by 80 p.c and minimizing its actual property footprint, its enterprise has declined. Advertisers have fled the positioning in droves, and a minimum of one investor, Constancy, estimates the corporate is now price 72 p.c lower than the $44 billion he paid for it.

    “Our consumer progress is stagnant, income is unimpressive and we’re barely breaking even,” Mr. Musk wrote in an electronic mail to X workers earlier this month, which was seen by The New York Instances and beforehand reported by The Wall Street Journal. “We must be quicker, extra modern and relentlessly targeted.”

    Mr. Musk on Tuesday night resurfaced one of his 2024 posts on X, showing to reference the “fork within the street” electronic mail to federal workers, which demanded that they be “dependable, loyal, reliable” and “try for excellence.”

    Some authorities employees want to former Twitter workers for steerage.

    A number of federal workers circulated online posts from Dr. Chowdhury providing recommendation about how to answer a Musk takeover. Others contacted Shannon Liss-Riordan, an employment lawyer who’s suing Mr. Musk on behalf of former Twitter employees.

    “Elon clearly thinks he realized from Twitter how one can decimate a office and he’s attempting to roll out the identical playbook with the federal authorities now,” Ms. Liss-Riordan mentioned.

    Theodore Schleifer, Ana Swanson and Maureen Farrell contributed reporting.



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