Magnific (previously Freepik), a Málaga-based AI platform for creatives, has launched the Magnific Fund. This €10 million initiative goals to help advertising, promoting, and in-house artistic groups in transitioning from AI experimentation to completely built-in, production-ready workflows for his or her campaigns.
Whereas the fund primarily targets SMEs and inventive groups throughout the European Union and the UK, organisations exterior Europe also can apply and shall be evaluated on a case-by-case foundation.
“Inventive groups are underneath immense strain to ship extra content material, in additional codecs, for extra markets, all with out dropping high quality or model management. The aim of this fund is to offer European and UK companies with the instruments, workflows, and coaching they should make AI a core a part of their precise manufacturing line, quite than only a facet experiment,” stated José Florido, CMDO of Magnific.
Based in Malaga in 2010, Magnific builds AI-powered artistic instruments for professionals, studios, and types. Its AI Suite brings collectively picture technology, video creation, upscaling, and a library of over 250 million inventory graphic belongings in a single workspace. Previously generally known as Freepik, the corporate rebranded to Magnific in April 2026 with an Annual Recurring Income (ARR) of over €200 million.
Corporations accepted into the programme will get substantial help of their first yr to implement Magnific Enterprise. Key advantages embrace a 30% low cost on the Magnific Marketing strategy for the primary 12 months, utilized to month-to-month renewals for as much as one yr, and an additional 30% low cost on extra credit throughout the identical interval.
Chosen firms will even obtain unique entry to the newly expanded coaching programme, which incorporates the AI Advertising Playbook (a sensible information with real-world use instances and ready-to-use prompts), on-demand video sequence, month-to-month reside webinars, and ongoing coaching help.
The corporate states that it additionally affords personalised onboarding for groups with 30 or extra seats, tailor-made to information them by way of organising their model package, creating collaborative environments inside Areas, and deploying their first marketing campaign.
The initiative is aimed toward groups seeking to scale up marketing campaign belongings, product imagery, localised content material, and social media codecs with out rising manufacturing complexity.
The corporate experiences that manufacturers together with Puma (for its Manchester Metropolis marketing campaign, produced by The Berry), Alain Afflelou (produced by Xiaolongbao), and Carl’s Jr. (for its marketing campaign that includes Paris Hilton, produced by Native International) already use Magnific to automate and optimise their core artistic processes.
The Magnific Fund’s coaching programme is constructed round six real-world manufacturing workflows that tackle the quantity, pace, and localisation calls for of contemporary artistic groups. These embrace
- Packaging Prepared Earlier than the Product Exists: Generate dozens of packaging variants earlier than a bodily pattern exists.
- One-Click on Multi-Language Launches: Immediately localise posters, banners, and outside promoting (OOH) throughout a number of markets with out counting on native companies.
- No-Shoot Product Pictures: Create full catalogues and life-style photoshoots whereas sustaining a single, predefined appear and feel.
- Prompt Model Asset Animation: Produce movement graphics, animated logos, and model mascots straight from a text-based transient.
- Scale One Inventive Asset right into a Hundred: Generate all required codecs, viewers variations, and languages for a paid marketing campaign in a single afternoon.
- Produce a TV Industrial in a Week: Handle casting, wardrobe, storyboarding, footage, music, voiceover, and closing 4K supply utilizing solely inner staff assets.
Magnific helps greater than 1 million paying subscribers worldwide, spanning freelance creatives to main manufacturers, companies, and manufacturing studios. Its company shopper roster contains artistic groups from organisations such because the BBC, Supply Hero, Guess, Mayoral, Huel, R/GA, Damm, and Job&Expertise.
