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    Home»Technology»Data Brokers’ and AI Firms’ Opt-Out Forms Are Built to Fail, Report Finds
    Technology

    Data Brokers’ and AI Firms’ Opt-Out Forms Are Built to Fail, Report Finds

    Editor Times FeaturedBy Editor Times FeaturedMay 20, 2026No Comments3 Mins Read
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    EPIC’s researchers had been unable to find an opt-out course of in any respect on Meta, X, OpenAI, and Tinder with out first logging in. And HireVue and the surveillance vendor DataTrust body their opt-out directions as obtainable solely to California residents, regardless that 20 different states have handed legal guidelines granting opt-out rights.

    Palantir, the protection and intelligence contractor, gives a privateness type on its web site however doesn’t embrace an choice to choose out of the sale or sharing of non-public information—the identical discovering EPIC documented for TikTok, Amazon, and the gunfire-detection vendor SoundThinking. Palantir additionally doesn’t clearly hyperlink the shape from its homepage or its privateness coverage, and the researchers had been unable to find any opt-out course of on Palantir’s website, Meta, X, OpenAI, or Tinder with out logging in first.

    Amazon disputed the discovering. Adam Montgomery, an organization spokesperson, says that Amazon doesn’t promote buyer private data, and due to this fact prospects are opted out by default. Choose-out choices for information sharing can be found by its “Your Ads Privacy Choices” and “Advertising Preferences” pages, and thru privateness settings on most Amazon units. Montgomery says Amazon doesn’t use the phrase “share” in its opt-out choices, however stated the choices cowl the identical makes use of outlined by relevant legislation.

    Shane Bauer, a spokesperson for OpenAI, says the corporate doesn’t promote person information, although it does acknowledge sharing restricted information with advertising and marketing companions for focused and cross-context behavioral promoting. “We give folks simple methods to regulate how their information is used straight in our apps, so these selections are simple to make proper the place individuals are utilizing our providers,” Bauer says. “Our Privacy Portal is one other method for folks to submit privateness requests, together with people who don’t have an OpenAI account however nonetheless need to train their privateness rights. We expect giving customers a number of methods to train their rights is an effective factor.”

    Jackie Quintana, a HireVue spokesperson, disputes EPIC’s findings on scope, saying the corporate’s public privateness coverage applies solely to individuals who go to its advertising and marketing web site, to not job candidates, whose information is processed by HireVue’s HR platform underneath consent controls configured by every employer. The corporate didn’t handle EPIC’s discovering that its public-facing coverage directs opt-out directions solely to California residents.

    John Fisher, a spokesperson for SoundThinking, says the corporate’s opt-out varieties might be discovered on the backside of its privacy policy page, together with a buyer assist cellphone quantity.

    Google, Meta, Spokeo, Whitepages, Nationwide Public Information, Bumble, X, DataTrust, Palantir, TikTok, didn’t reply to requests for remark. Tinder acknowledged the inquiry however didn’t instantly present a press release.

    “Shoppers can not successfully shield their very own privateness by exercising opt-out rights,” EPIC says. Even a wonderfully designed course of—no buried hyperlinks, no preselected toggles, no paywalls—would nonetheless require folks to search out and submit a request to each firm that holds, sells, or transfers their information. The actual treatment, EPIC concludes, is just not higher varieties however less collection: guidelines that bar corporations from gathering private data they by no means wanted within the first place.



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