In 2009, serial hospitality founder Stevan Premutico modified how folks e-book eating places.
Then he turned his consideration to ordering with me&u earlier than stepping away in mid 2024. After taking a while out coping with the MVP others would possibly name a brand new child, he’s again with a brand new tech resolution to an age-old drawback: answering the cellphone.
Hey Buddy is a voice AI platform tackling a staggeringly massive and extremely irritating challenge. Round a 3rd of calls made to eating places go unanswered. In Australia, than means greater than 22 million of the 77m calls made yearly
Alongside buyer frustration, the restaurant loses bookings and income.
“The cellphone is without doubt one of the greatest hidden income leaks in hospitality,” Premutico stated.
“It’s fixed, guide, and costly to handle correctly. When venues are slammed in service, the cellphone is the very first thing to fall over.”
A name to motion
Premutico and his group spent a yr constructing Hey Buddy, which solutions calls, handles enquiries and convert them into bookings. That implies that if somebody rings in the course of a busy lunch or dinner service, a waiter doesn’t should drop every thing to reply the decision.
The person who’s helped digitise the restaurant expertise with Dimmi (now The Fork) and me&u (which merged with Mr Yum in 2023) stated there’s been quite a lot of speak about the place AI will take maintain in hospitality. Loads of folks nonetheless prefer to name the venue and coping with this on a regular basis drawback performs to agentic AI’s strengths.
“It’s been a giant 12 months. We’ve assembled an awesome group, working intently with bold companions to unravel a giant drawback,” Premutico stated.
“We’ve simply been heads down, transport and iterating – constructing this hand in hand with a number of the greatest operators, in the actual world, not in a lab.”
Serving up AI
The traction is evident. Already greater than 1,000 Australian venues have plugged into Hey Buddy, together with Australian Venue Co, Hunter St. Hospitality, Home Made Hospitality and Sand Hill Street.
Voice AI is now rising as one of many fastest-growing classes in hospitality globally, with Premutico as soon as once more main the cost. Hey Buddy is concentrated on altering how venues join with company – and conserving everybody happier.
“Hospitality is without doubt one of the most human industries on this planet. Our job isn’t to exchange that. It’s to guard it,” Premutico stated.
“By taking good care of the repetitive, time-consuming interactions, we give groups their time again – to allow them to deal with what really issues: the visitor.”

