Not-for-profit ticketing platform Humanitix now has a superhero by its facet with actor and philanthropist Hugh Jackman signing on as its first Head of Impression of the Australian social enterprise startup.
Whereas the Thanos of ticketing, Stay Nation, is in a world of ache a landmark US antitrust ruling that found the company and Ticketmaster ran an illegal monopoly, Humanitix offers 100% of its income to charities spanning Indigenous training and literacy tasks, well being, sustainability.
It has donated practically $21 million – that determine doubling in simply two years for the Sydney social impression startup
Cofounded by Josh Ross and Adam McCurdie eight years in the past to problem excessive ticketing charges, Humanitix offered greater than 20.8 million tickets in 2025, rising 23.5% year-on-year, and is now on monitor to overhaul Ticketek this yr.
Humanitix is utilized by Startup Every day, LaunchVic, Stone & Chalk, Tank Stream Labs and plenty of different Australian startups as their most well-liked ticketing platform for occasions.
$100m donation goal
Humanitix processed round $453 million in ticket gross sales over the previous 12 months, and expects to exceed $535 million in 2026. Globally, the platform has now facilitated greater than A$1.6 billion in ticket gross sales, because it expands throughout the US, UK and New Zealand. Within the first quarter of 2026, greater than 86,000 occasions had been created on the platform. The corporate is now focusing on A$100 million in whole donations by 2031.
Joshua Ross stated Jackman will play a key function in amplifying Humanitix’s impression mission globally, as the corporate scales its mannequin of turning reserving charges into funding for high-impact charities throughout training, healthcare and poverty alleviation.
“Including Hugh will assist us attain much more organisers and speed up our mission to disrupt the ticketing trade – for good,” Ross stated.
“This isn’t a typical superstar function – it’s about serving to scale a mannequin that may change how whole industries function.”
Jackman, in regards to the star within the comedy crime thriller The Sheep Detective, stated most individuals don’t suppose twice about ticketing charges or the place the income go.
“Humanitix flips that on its head by turning these charges into actual impression for actual individuals. It’s such a easy shift, however it has already modified tens of 1000’s of lives and has the potential to alter tens of millions extra.”
McCurdie stated the appointment alerts a shift in how the corporate is perceived, each regionally and globally.
“For a very long time, individuals noticed Humanitix as an awesome thought – a charity different to ticketing. What we’ve now confirmed is that you may construct a world-class platform that competes on product and expertise, whereas additionally creating significant impression,” he stated.
“Most individuals consider you need to select between social good and a top quality expertise however we’ve proven that the other might be true. Hugh’s involvement displays the place that is heading: world, mainstream and high-impact.”
When you’re eager to make use of Humantix, go to humanitix.com/au to search out out extra.
