On Might 7-8, 2026, the EU-Startups Summit returns to sunny Malta, bringing collectively round 2,400 founders, buyers, and startup ecosystem leaders for 2 days of networking, inspiration, and knowledge-sharing.
In right now’s aggressive startup panorama, constructing a powerful model is now not non-compulsory. From early-stage positioning to scaling worldwide visibility, efficient PR and branding methods play a key position in how startups entice clients, expertise, and buyers. In our panel “PR and Branding Insights: How Startups Construct a Model Folks Discuss About”, we’ll discover how startups can craft a compelling narrative and stand out in crowded markets.
Moderated by Cathy White, the dialogue will take a look at how founders can method PR from day one, what makes a model resonate with audiences, and methods to construct long-term visibility by storytelling, media, and group.
Cathy White: Founder and CEO of CEW Communications, Cathy leads a multi-service
communications company working with tech scaleups, VCs, and organisations throughout the
European startup ecosystem. Primarily based in London and Barcelona, she helps firms in
constructing visibility by PR, content material, and strategic communications. Beforehand Head of
Communications at Tech Nation and Communications and Advertising Supervisor at Seedcamp,
she brings deep expertise in startup advertising and marketing and storytelling, and often moderates
and speaks at main tech occasions.
Clara Armand-Delille: Founder and Managing Director of ThirdEyeMedia, Clara leads a boutique PR company working with startups, scaleups, and VC corporations throughout a number of markets. Primarily based in Paris and Lisbon, she advises high-growth firms on positioning, media relations, launch technique, and long-term model visibility. With earlier expertise at Google, Accel, and iZettle, she brings deep experience in communications and progress. Clara can also be a Seedcamp mentor, speaker at main tech occasions together with Net Summit and SXSW, and a daily contributor to EU-Startups.
Julija JJ Jegorova: Founding father of Black Unicorn PR, Julija leads certainly one of London’s prime women-led PR businesses targeted on tech startups, scaleups, unicorns, and VC corporations. Primarily based in London, she advises high-growth firms on strategic PR and communications, serving to them safe visibility in top-tier worldwide media, construct thought management and amplify their voice by talking alternatives, podcast placements, and govt profiling. With greater than 16 years of expertise throughout in-house, freelance, and company roles, Julija can also be a daily speaker, MC, and moderator at main tech occasions, together with Net Summit and SXSW.
Kate McElroy: International Managing Companion Europe at Manyone, Kate leads model, go-to-market, and transformation initiatives throughout a number of markets. Primarily based in Frankfurt, she brings over 15 years of expertise working with challenger manufacturers, startups and international manufacturers like Google, IKEA, and Adidas to outline positioning, evolve worth propositions, and design buyer experiences that drive progress. She works with formidable groups to construct manufacturers that stand out and translate technique into real-world affect.
Kamilla Strausz: Co-Founder and COO of InnoMaker Partners, Kamilla works with early-stage startups on communication, positioning, and brand-building. Primarily based in Budapest, she leads initiatives targeted on startup communication, private branding, occasions, and founder visibility. Over the previous two years, she has helped construct 19 startup and founder manufacturers, supported dozens of early-stage groups, and brought half in additional than 70 ecosystem occasions throughout Europe, reaching over 18,000 founders, buyers, and innovators. She can also be an skilled speaker, moderator, and workshop facilitator, serving to founders and leaders construct clear, credible, and human narratives.
In case you are serious about constructing a powerful model, enhancing your PR technique, and studying methods to place your startup for long-term visibility, this panel will provide priceless insights from skilled operators within the subject. Secure your ticket today and keep tuned for additional updates on our occasion web page.
OUR EVENT SPONSORS
Malta Enterprise is Malta’s financial improvement company, facilitating financial progress, funding, and innovation by providing a variety of help providers for native and international enterprises organising a productive presence in Malta. As a key participant in Malta’s financial panorama, it contributes to the nation’s prosperiety by attracting investments, supporting companies, and driving innovation, thereby reinforcing Malta’s place as a lovely vacation spot for entrepreneurs and buyers alike. Malta Enterprise actively cultivates a vibrant startup ecosystem, enjoying a pivotal position in fostering a conducive setting for startups and providing tailor-made help and incentives to empower rising companies.
M. Demajo Group is a number one enterprise participant in Malta, with a profitable historical past spanning 115 years. The Group’s progress and diversification have resulted in a large protection of enterprise sectors by a dedication to long-term outcomes. M. Demajo Group’s workforce is 500 sturdy and their varied actions have been developed by natural progress, acquisitions, partnerships, and startups. Its sturdy monetary state of affairs and moral requirements, its enterprise popularity, and its famend observe file as a enterprise accomplice are all key elements in its continued growth.
The IONOS Cloud Start-up Program supplies younger firms with as much as €100,000 in cloud credit for as much as 5 years after their founding. Begin-ups profit from a sovereign IT infrastructure “Made in Germany,” providing 100% GDPR compliance and full authorized certainty. IONOS Cloud ensures technological freedom with out vendor lock-in. Lengthy-term help can also be ensured: unique reductions after the primary yr allow a seamless transition into the IONOS Cloud ISV Companion Program. On this method, digital sovereignty turns into a strategic aggressive benefit from founding to scaling.
