Final week, AT&T launched its newly revamped unlimited phone plans, however that is not the one change to its companies lineup. On a support page that went dwell across the similar time, the provider revealed that the costs of its “retired” limitless wi-fi plans — those clients who have not upgraded are nonetheless utilizing — will go up by as a lot as $20 beginning subsequent month.
AT&T is implementing two worth modifications in April. In case your account with a “retired” plan has a single line, the worth goes up $10. When you have two or extra traces on an account, the worth enhance is capped at $20 for the account.
Maybe to offset the sting, affected plans will get an additional 20GB of hotspot knowledge every month. AT&T’s assist web page reads, “This transformation helps us proceed offering dependable community service, high quality merchandise, and nice buyer experiences.”
In a press release to CNET, an AT&T spokesperson stated, “We acknowledge that any worth enhance issues to our clients and their budgets. This enhance displays the true price of constant to ship the velocity, reliability, and assist our clients count on each day.”
AT&T maintains that its new plans are priced competitively with different carriers’ plans and “higher aligned with how our clients use our companies.”
The change solely applies to wi-fi plans activated previous to July 24, 2025, in response to the assist be aware. That features legacy plans, not simply the lately discontinued plans that the two.0 plans change.
It additionally means for those who signed up for the corporate’s earlier AT&T Worth Plus VL, Limitless Starter SL, Limitless Additional EL or Limitless Premium PL plan within the final half of 2025, this enhance will not apply to you.
The will increase make it value evaluating costs between holding onto an present plan or switching to the brand new plans. For instance, this modification makes the Premium 2.0 plan extra interesting. When it was introduced, the Premium 2.0 plan was costlier than the older Limitless Premium PL plan: $90 a month for a single line as an alternative of $86, or $220 for 4 traces as an alternative of $204. With the brand new worth enhance, maintaining the Limitless Premium PL plan will price $96 a month for a single line and $240 a month for 4 traces.
AT&T is not the one one to vary its plan pricing in the previous few months. After Verizon replaced its CEO, it dropped prices throughout the board to be extra aggressive. And T-Cellular launched a brand new limited-time Better Value plan priced equally to its Experience More plan however with extra perks meant to enchantment to households.
If AT&T’s will increase immediate you to buy round, we’ve suggestions for the best cellphone plan and the best unlimited data plan, in addition to a comparison of AT&T and Verizon plans.
