Melbourne startup Fluency has raised US$6m (A$8.55m) in a Seed spherical led by US VC Accel, Atlassian’s first exterior investor.
The increase values the enterprise at round $30m. The money will assist broaden the engineering staff and help worldwide progress.
Different traders embrace DST International Companions (which, together with Accel, was an early Fb backer), Combination of Consultants, Carya Enterprise Companions, Archangel Ventures, and NextGen Ventures.
Fluency beforehand banked a $1.5m pre-Seed round in April final 12 months.
Swinburne engineering graduates and self-taught builders Finnlay Morcombe and Oliver Farnill, each now 25, launched Fluency in 2023. They joined the Swinburne Innovation Studio Pre-Accelerator, profitable the Best Pitch Award, then the People’s Choice Award within the subsequent accelerator, and we a part of Startmate’s Summer ’25 cohort.
The work intelligence platform captures how work occurs throughout an organisation, utilizing AI to show it into documentation, alongside outlining automation alternatives, and transformation insights.
Morcombe mentioned the platform replaces the work of administration consultants who documented processes manually, price extra and took longer, producing issues akin to step-by-step guides with annotated screenshots, commonplace working procedures and visible workflow maps in days.
No integration required
It doesn’t require integrations with present techniques and may seize exercise throughout office purposes, from Salesforce to Excel, with out connecting to them.
The inspiration for Fluency got here to Morcombe throughout an internship at a superannuation fund, the place he needed to manually doc processes to maneuver them from one staff to a different.
“Fluency was created after we noticed a widening hole between AI ambition on the management degree and what groups had been truly in a position to execute with AI on the bottom,” he mentioned.
“Corporations are beneath stress to undertake AI rapidly, however most don’t have a transparent image of how work truly occurs. With out the operational baseline, it is extremely obscure the place to deploy AI and know it’s delivering actual returns.”
The 2-year-old startup counts insurance coverage supplier AON, vogue group PVH Corp, and training writer Houghton Mifflin Harcourt amongst its consumer base.
Accel companion Abhinav Chaturvedi mentioned Fluency stood out due to its give attention to operational fundamentals, not experimentation for its personal sake.
“AI functionality is not the limiting issue. The actual problem is knowing the place to use it,” he mentioned.
