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    Home»News»NFL to block Super Bowl prediction market commercials
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    NFL to block Super Bowl prediction market commercials

    Editor Times FeaturedBy Editor Times FeaturedJanuary 31, 2026No Comments3 Mins Read
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    It seems that advertisements from corporations like Polymarket or Kalshi is not going to air throughout the upcoming Tremendous Bowl. In accordance with the NFL, the league positioned prediction market commercials below its “prohibited classes” for Tremendous Bowl promoting on February 8.

    As reported by Front Office Sports, prediction markets now sit below the identical class as tobacco, pornography, firearms, “and different controversial topics.”

    Prediction markets have grow to be a priority inside the sports activities trade. It’s one thing that the NFL has pushed again on, regardless of different corporations utilizing their name and licensing, gladly adopting it.

    In current months, extra information has damaged about video games being allegedly thrown over gambling. Whereas these have largely stemmed from proposition bets, there was rising scrutiny of prediction markets.

    NFL cracks down on prediction market advertisements for the Tremendous Bowl amid betting scandals

    Playing commercials aren’t off the desk, as a most of six have mentioned to be airing this 12 months. Nonetheless, the NFL is pushing again on prediction markets, because it claims that they don’t have the identical safeguards in place that common sportsbooks would supply.

    On Kalshi, the guess for the Tremendous Bowl sport is weirdly titled as seen by ReadWrite. Fairly than utilizing any of the NFL’s branding, like “Tremendous Bowl”, “Seattle Seahawks”, or “New England Patriots”, it’s has been labelled “Professional Soccer Champion” in some situations.

    Screenshots of prediction market interfaces showing a ‘Pro Football Champion: Seattle vs New England’ wager and a ‘Stanley Cup Champion?’ market, with odds, percentages, and total betting volume displayed.
    Examples of prediction markets providing championship wagers for the NFL and NHL. Credit score: Kalshi / Polymarket

    The wager at the moment predicts that the Seahawks, or simply “Seattle”, will win towards “New England” to grow to be the victor. The identical can be for the NBA, or “Professional Basketball Champion” sport.

    In the meantime, as a hockey league, the NHL has gladly accepted prediction markets as a part of the world of the sport; it’s totally licensed, with logos and registration marks.

    Regardless of this, Kalshi at the moment has a $153,624,734 quantity for the sport, which means giant money payouts are anticipated. Polymarket has a significantly bigger quantity, with it sitting at $695,749,958. It additionally utilizing the identical terminology on the wager.

    Prediction market listing titled ‘Pro Football Champion 2026’ showing Seattle at 68% and New England at 31%, with yes/no betting options and nearly $700 million in total volume.
    Prediction market odds for the 2026 professional soccer champion present heavy curiosity and excessive buying and selling quantity. Credit score: Kalshi

    Featured picture: NFL through Wikicommons, David Morris

    The submit NFL to block Super Bowl prediction market commercials appeared first on ReadWrite.



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