The sports activities leisure operator PrizePicks has introduced a multi-year partnership extension with the media firm SHOTS.
This implies a continuation of a longstanding relationship with PrizePicks to keep up class exclusivity throughout sports activities leisure, together with fantasy sports activities, prediction markets, occasion contracts, and free-to-play experiences and can function a number one sponsor throughout SHOTS’ slate of exhibits.
These exhibits embrace the Full Ship Podcast, Full Ship Golf, Full Ship MMA, One Night time with Steiny, and Speakeasy. The partnership may even characteristic integrations with expertise from the exhibits, together with the NELK Boys’ Kyle Forgeard, Salim Sirur and Aaron “Steiny” Steinberg, and MMA champion “Suga” Sean O’Malley.
“SHOTS is a real on-line powerhouse that aligns with our concentrate on assembly followers and gamers the place they already have interaction,” stated PrizePicks CMO Mike Quigley in a press release. “Over the previous few years, we’ve constructed a robust partnership grounded in genuine leisure, and we’re excited to proceed evolving how we join with our group in significant, related methods.”
PrizePicks will sponsor comic Theo Von’s podcast which is a SHOTS present
The partnership may even see PrizePicks sponsor the podcast This Previous Weekend with Theo Von, with the collaboration to characteristic podcast integrations, and a devoted Accountable Gaming initiative led by Von.
The concentrate on Accountable Gaming means particular messaging and advert reads will likely be included to advertise knowledgeable play and encourage wholesome engagement.
@PrizePicks and @shots Announce Expanded Partnership
with @TheoVon now doing devoted RG spots
couldn't be extra excited for this one!https://t.co/VkwK3CEQlg
— Elisa Richardson (@ElisaRichardson) January 29, 2026
“PrizePicks has been a fantastic companion to our community, and we’re excited to proceed connecting our audiences in significant methods,” stated SHOTS Co-founder and CEO John Shahidi. “We share a typical concentrate on delivering genuine, high-quality leisure, which is why PrizePicks resonates so strongly with our listeners.”
This comes at a time when the operator has additionally launched a ‘Content material Improvement Fund’ which goals to help new programming and inventive alternatives all through the partnership. The early initiatives embrace Speakeasy, hosted by Emmanuel Acho, LeSean “Shady” McCoy, Kieran Hickey-Semple, and Trey White, in addition to new content material that includes former MMA star Jorge Masvidal and soccer participant Shilo Sanders.
A lot of in individual activations will happen all year long too, with PrizePicks and SHOTS collaborating on these upcoming occasions.
Featured Picture: Through PrizePicks
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