Dragonfly AI, a London-based innovator in AI-powered inventive testing, has introduced a €5.7 million (£5 million) funding to additional advance its neuroscience-led know-how, which takes a “basically completely different method to AI“.
The spherical was led by 24Haymarket, with participation from Guinness Ventures and Foresight. Dragonfly AI can be appointing Fiona Dent to its board of administrators.
Steve King, CEO at Dragonfly AI, says:“This funding in Dragonfly AI is a powerful endorsement of our science-led method and performance-tested know-how, already trusted by a number of the world’s largest FMCG manufacturers. We assist greater than 70 world manufacturers guarantee their promoting is seen and remembered, and this funding permits us to deepen our impression for patrons, enhance the effectiveness of their spend, and produce our algorithms instantly into the instruments and workflows they use every single day.”
Within the context of current European funding exercise in 2025 and 2026, Dragonfly AI’s spherical sits in the direction of the higher finish of disclosed investments in AI-driven inventive and adjoining know-how instruments.
Different UK-based exercise within the wider AI purposes house consists of Dragonfly (to not be confused with at the moment’s Dragonfly AI), a London startup that raised €3 million at pre-Seed stage to develop AI software program decision-making instruments, and Wonder, which secured €2.6 million to construct an AI-powered inventive studio centered on generative visible content material.
Past the UK, Italy-based Covision Media raised €5 million to scale its AI-enabled 3D content material and product visualisation know-how, illustrating capital circulate into adjoining content-technology verticals.
Taken collectively, these rounds account for roughly €10.6 million in disclosed funding, indicating sustained however measured funding throughout European AI instruments spanning inventive testing, content material era and enterprise decision-making.
Inside this panorama, Dragonfly AI’s UK-based increase stands out each for its measurement and its particular give attention to neuroscience-led inventive effectiveness, reinforcing the UK’s continued prominence in utilized AI funding throughout this era.
Tom Haywood, companion at 24Haymarket, provides: “Dragonfly AI has constructed an exceptionally easy-to-use, but extremely succesful platform, underpinned by a world-class algorithm developed at Queen Mary College of London, and is already trusted by a formidable roster of purchasers. The enterprise continued to develop materially throughout our funding course of, reinforcing our conviction that Dragonfly AI has the foundations to scale right into a category-defining enterprise.”
Based in 2018, Dragonfly AI is a inventive testing answer designed to maximise inventive effectiveness. Dragonfly AI reportedly predicts how actual folks will see, really feel, and keep in mind inventive content material earlier than it goes dwell. The platform helps manufacturers optimise inventive efficiency throughout digital, in-store, and omnichannel environments, combining perception throughout consideration, emotion and reminiscence.
By working with out reliance on coaching information, Dragonfly AI says their know-how sidesteps the bias inherent in lots of generative AI fashions, providing a complete breakdown of how inventive belongings will carry out in actual life.
In consequence, the corporate’s platform has been adopted throughout a number of sectors by world manufacturers, together with Nestlé, PepsiCo, Unilever, Coca-Cola and L’Oréal, whereas integrating into platforms resembling CreativeX.
The organic algorithm that underpins the know-how was developed within the neuroscience division at Queen Mary College of London. One in every of its fellows, Hamit Soyel, continues within the position of chief scientist and inventor at Dragonfly AI.
As we speak’s funding funding will speed up Dragonfly AI’s strategic priorities, together with the rollout of latest Emotion & Reminiscence metrics, expanded video evaluation throughout platforms, progress of Dragonfly Join for enterprise integrations, enlargement of US gross sales and buyer success groups, and continued funding in analysis and product innovation.
