Norwegian AI hospitality startup Altek AI has raised €423k ($500k) in a pre-Seed spherical with a purpose to deepen integrations with lodge techniques (together with PMS and reserving engines), broaden its autonomous workflows throughout extra channels, and speed up development throughout Scandinavia and Europe.
The spherical was led by StartupLab; an incubator, accelerator, and early stage investor for Norwegian expertise startups.
Altek AI was among the many startups selected to take part in the FutureTravel Summit 2025 (a former sister model to EU-Startups), an trade occasion that brings collectively early-stage journey and hospitality expertise firms to pitch their options to buyers and company stakeholders.
“We’re not constructing one other software that simply helps employees write replies quicker,” mentioned co-founder Jon-Fredrik ‘Joffen’ Hopland. “We’re constructing AI brokers that may deal with a big a part of visitor communication end-to-end and, the place doable, act inside lodge techniques. We’re constructing digital workers.”
Latest EU-Startups protection reveals that Altek AI’s pre-Seed spherical sits inside a wider however extremely stratified stream of capital into European hospitality and AI-driven lodge operations in 2025–2026.
On the large-cap finish, Amsterdam-based Mews raised €255 million in a Collection D this month to broaden automation, funds and AI-enabled workflows throughout lodge operations, whereas Barcelona-based Amenitiz secured €38.9 million in Collection B funding to speed up AI-led product improvement for unbiased resorts.
Earlier-stage rounds level to extra targeted investments in visitor communication and operational automation: Vienna-based chatlyn raised €8 million to construct an AI-driven visitor communication hub, London-based Inntelo AI closed a pre-Seed spherical of greater than €576k for its AI concierge platform, and Amsterdam-based Toppi secured near €1 million to scale AI options for hospitality companies.
In parallel, broader tech-enabled hospitality fashions have additionally attracted substantial capital, corresponding to Madrid-based Room00 Group, which introduced as much as €400 million to broaden its city hospitality platform throughout Europe.
Towards this backdrop, Altek AI’s pre-Seed spherical is consistent with different sub-€1 million raises targeted on automating visitor communication by deeper system integrations, whereas the general funding disclosed throughout these offers exceeds roughly €700 million.
“Hospitality has develop into extraordinarily advanced, and visitor communication continues to be largely handbook,” mentioned co-founder Kristoffer S. Pedersen. “Visitors don’t care whether or not they contact a lodge by way of e mail, net chat or Instagram – they count on quick, correct solutions and that the lodge is aware of who they’re.”
Based in 2024, Altek AI is constructing what it describes as an AI working layer for resorts: autonomous AI brokers that deal with visitor communication throughout e mail, net chat, messaging, social channels and telephone.
The corporate started with direct operator analysis. Earlier than incorporating, the founders interviewed a number of resorts to map the place visitor communication breaks down in day-to-day operations.
That led to a pilot undertaking in early 2024 with a spa resort outdoors Oslo, the place the staff constructed and examined 4 totally different AI options in dwell operations. The pilot validated that resorts undertake automation shortly when it removes repetitive work – particularly if it doesn’t add one other system employees must handle.
The corporate says it now has 37 resorts dwell throughout Norway, Sweden and Denmark. As of January 2026, the corporate is reporting round €119k ($140k) ARR and ~26% month-over-month development.
Amongst its customers is The Properly, a big spa resort in Norway. Altek AI says its brokers have dealt with 23,000+ messages and 16,000+ conversations over the previous yr, serving to cut back response occasions on routine visitor inquiries and pace up dealing with of extra advanced requests.
“Altek AI is tackling a worldwide operational problem with the ambition to construct a brand new infrastructure layer for resorts,” mentioned Jørgen Veiby, Funding Supervisor at StartupLab. “The staff has proven sturdy execution and a capability to win paying clients early.”
Inns are going through an ideal storm: extra communication channels, greater visitor expectations, and staffing constraints. Altek AI argues that visitor communication has develop into an missed operational value centre.
Based mostly on figures from one buyer, a mid-sized lodge can deal with about 87,000 visitor inquiries per yr by e mail and telephone alone. At a mean of roughly six minutes per inquiry, that equates to greater than 8,700 hours yearly – earlier than factoring in misplaced upsell alternatives and repair points attributable to sluggish responses.
In contrast to single-channel chatbots or ‘assistive’ AI instruments, Altek AI outlines that their strategy focuses on autonomous execution by deep integrations – so brokers can resolve requests with context, cut back handoffs, and enhance personalisation over time.
Altek AI plans to make use of the funds to deepen integrations with lodge techniques, broaden automation throughout the visitor journey, and speed up development past the Nordics.
