Bragg Gaming has prolonged its Participant Account Administration (PAM) settlement with Entain for BetCity.nl for an additional 5 months.
The extension implies that the Dutch market operator, BetCity.nl, will proceed to make use of Bragg’s proprietary PAM platform till Might 31, 2026. The operator at the moment affords unique and aggregated on-line on line casino content material, and sports activities betting supply merchandise within the Netherlands utilizing the platform.
Whereas the five-month extension secures the short-term partnership, the press release notes that there’s “no assurance that any such new agreements will happen” from June onwards.
Bragg is happy to announce the extension of its present PAM settlement with Entain Plc, one of many world’s largest sports activities betting and gaming teams, for https://t.co/LuF90xwLQh, a number one Dutch market operator.
Learn extra: https://t.co/pY3O041Ldx$BRAG pic.twitter.com/eu85W9ASxt
— Bragg Gaming (@Bragg_Gaming) January 9, 2026
“We’re happy with Bragg’s function within the launch and subsequent profitable progress of BetCity.nl, which has grow to be a market main on-line sports activities betting and on line casino operator within the Netherlands, constructed on the Bragg PAM, and purchased by Entain in 2023,” mentioned Matevž Mazij, Bragg Chief Government Officer. “After the acquisition, we agreed to work with the BetCity.nl staff on a possible migration of the model to Entain’s proprietary platform.
“The newest PAM extension settlement is meant to assist that, and whereas it’s untimely to foretell what our partnership with BetCity.nl and Entain will seem like over the longer-term, we’re happy to report that we count on this to materially contribute to reported revenues as common companies and migration companies are delivered over the following few months.”
The larger image at Bragg and Entain
This comes after a strong year for Entain financially, hampered solely by needing to put aside funds for potential fines. 2025 noticed the corporate spend money on its sportsbook features, though these aren’t but accessible within the Netherlands.
Bragg additionally largely reported strong financial results in 2025. Nonetheless, 2026 has begun with the company cutting 12% of its workforce in a push towards utilizing AI. Whether or not that’s an indication of economic problem or easy restructuring isn’t but clear.
Featured picture: Bragg / Entain
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