Uxia, a Barcelona-based B2B SaaS startup automating consumer testing with AI-generated artificial customers, has secured practically €1 million in its first funding spherical, laying the groundwork for a possible Seed spherical throughout the subsequent 12-24 months.
The pre-Seed spherical was led by Abac Nest Ventures, with participation from Encomenda VC, and angel traders together with Javier Darriba (co-founder of UserZoom), Marsal Gavaldà (CTO of Readability AI), and William Leppard (Director of AI at Oracle).
The capital injection – €750k in fairness plus an extra Enisa mortgage anticipated to convey the entire to €1 million – will gasoline Uxia’s product growth, expertise acquisition, and worldwide growth.
“After experiencing firsthand how troublesome it’s to validate product designs with actual customers, we determined to unravel this drawback for product designers and product managers. We do that via AI-generated consumer profiles that take a look at your designs in a matter of minutes,” says Borja Díaz-Roig, CEO and co-founder of Uxia.
Uxia’s pre-Seed elevate of practically €1 million sits inside a broader wave of European AI-driven B2B SaaS funding seen in 2025, the place adjoining gamers similar to Spanish startups Supersonik, which raised €4.2 million, and Anyformat, which secured €3.3 million, have additionally attracted early-stage capital.
Elsewhere in Europe, London-based Artificial Societies raised €4.5 million to advance its synthetic-persona platform for large-scale human-behaviour simulation, representing one of many few different 2025 fundraises within the broader area of AI-driven testing and behavioural modelling.
Collectively representing roughly €12 million in 2025 funding, these rounds level to sustained investor urge for food for AI-enabled enterprise software program throughout a number of verticals.
Inside this panorama, Uxia – one in all a number of Spain-based AI startups to boost this yr – provides to a strengthening nationwide ecosystem and displays continued curiosity in specialised AI productiveness instruments, even on the pre-Seed stage.
“Simply as seatbelts grew to become commonplace for each driver, not simply professionals, Uxia will make steady consumer testing an anticipated and easy a part of how each digital product is designed and launched,” provides Díaz-Roig.
Based in 2025, Uxia is headquartered in Barcelona and operates globally. It presently resides in Barcelona Activa’s Startup Lab following choice into their acceleration programme.
The founding workforce brings product and technical experience from main firms together with Google, Gopuff, Shiji, and TransferGo. Díaz-Roig beforehand led Product Development at TransferGo, whereas CTO Víctor Perdiguer was previously main technical integrations at Shiji Group and held AI-focused roles at Vonzu and NTT Knowledge.
The corporate is concentrated on innovating a brand new strategy to UX testing by simulating consumer behaviour with AI-powered artificial profiles. This permits design groups to add prototypes, outline goal personas, and obtain usability suggestions in minutes.
By eliminating the time-consuming and dear technique of recruiting human testers and manually analysing periods, Uxia goals to allow quicker iteration cycles and broader accessibility to UX validation.
“Uxia matches completely with our thesis: AI-enabling, B2B SaaS, and international ambition. We see a transparent alternative to steer a brand new class in UX validation,” mentioned Joan Pina Ollé, accomplice at Abac Nest Ventures.
Javier Darriba, who co-founded UserZoom (acquired for over €800 million), is becoming a member of Uxia as each an investor and advisor through Encomenda II. His information of UX analysis and worldwide go-to-market methods is predicted to be instrumental in shaping Uxia’s development path.
Uxia counts purchasers from Europe, Korea, and the US, and the newly raised capital will probably be allotted to increasing product options – similar to including extra take a look at varieties, bettering persona constancy, and enhancing studies – whereas additionally rising its engineering, AI, design, and gross sales groups.
The corporate’s broader imaginative and prescient is to make AI-driven consumer testing a staple in each digital product growth cycle, no matter firm dimension.
