An all-new multi-year partnership between Polymarket and TKO Group Holdings has been signed, with the prediction market turning into the ‘Official and Unique Prediction Market Associate of UFC and Zuffa Boxing.’
The announcement got here on Thursday (November 13), with it establishing that Final Preventing Championship (UFC) and Zuffa Boxing will change into the primary sports activities organizations to combine prediction market know-how immediately into the stay fan expertise. The partnership comes because the National Hockey League also signed deals with Kalshi and Polymarket, regardless of opposition.
AAAAAND NEW…
Official Unique Prediction Market of the UFC & TKO.
POLYMARKET pic.twitter.com/7QzS3Yg41X
— Polymarket (@Polymarket) November 13, 2025
As a part of the deal, Polymarket will “create a brand new storytelling metric, visualizing fan sentiment and perceived momentum that enhances, not competes with, regulated sports activities betting.” Followers of UFC may even see the model pop up throughout a variety of property, together with at stay occasions, broadcasts, and in social media content material.
Solely final week, the UFC confronted controversy after experiences emerged of potential match-fixing in the competition, with claims that the FBI had become involved.
Polymarket to be associate of each UFC and Zuffa Boxing
With the deal now signed, the duo have shared information of the first-ever-real-time ‘Fan Prediction Scoreboard’ to be created inside UFC broadcasts. The pair will likely be collaborating on a social collection too which can spotlight potential matchups for UFC superstars and champions coming off a win.
“By partnering with Shayne and his staff at Polymarket, we’re unlocking a brand new dimension of fan engagement,” mentioned Ariel Emanuel, Government Chair and CEO, TKO. “Integrating Polymarket with the UFC and Zuffa Boxing stay expertise will assist followers work together with these occasions in actual time, remodeling passive viewership into energetic participation.”
The UFC has chosen to associate with Polymarket as its Unique and Official Prediction Market.
The UFC will likely be integrating a Polymarket Scoreboard into the fights that may present the realtime % probability of who will win.
Once I watch UFC, I like… pic.twitter.com/Jj8bOi5k3A
— Shayne Coplan
(@shayne_coplan) November 13, 2025
The deal additionally consists of Polymarket to be the official model associate of Zuffa Boxing which is the brand new skilled boxing promotion that launches in January 2026.
“Few sports activities generate emotion and debate just like the UFC,” mentioned Shayne Coplan, Founder and CEO of Polymarket. “By bringing prediction markets to the published and area, we’re giving followers a brand new method to be a part of the motion — not simply watching outcomes however watching the world’s expectations evolve with each spherical.”
From subsequent yr onwards, each UFC and Zuffa Boxing occasions will likely be out there completely within the U.S. on Paramount’s platform Paramount+, following the corporate signing a major seven-year media rights agreement deal earlier this yr.
Featured Picture: Credit score to Lee Brimelow on Wikimedia Commons, CC2.0 license
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