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    Home»Tech Analysis»Salesforce CEO Marc Benioff apologises for San Francisco deployment remark
    Tech Analysis

    Salesforce CEO Marc Benioff apologises for San Francisco deployment remark

    Editor Times FeaturedBy Editor Times FeaturedOctober 28, 2025No Comments4 Mins Read
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    Salesforce boss Marc Benioff apologised Friday for suggesting that US President Donald Trump ought to ship Nationwide Guard troops to San Francisco.

    The apology adopted days of backlash in opposition to Mr Benioff for a remark he made forward of his firm’s annual Dreamforce convention within the metropolis.

    “Having listened carefully to my fellow San Franciscans… I don’t imagine the Nationwide Guard is required to deal with security in San Francisco,” he stated.

    The saga comes amid the Trump administration’s navy deployments to US cities – a lot of that are led by Democrats. Trump on Friday requested the Supreme Courtroom to overrule decrease courts that blocked a Nationwide Guard deployment in Chicago.

    The temper on the normally jubilant Dreamforce conference was dampened by cancelled appearances by San Francisco Mayor Daniel Lurie, in addition to comedians Kumail Nanjiani and Ilana Glazer.

    Mr Benioff was dealt public rebukes from a number of Democratic politicians, together with California Governor Gavin Newsom, who as soon as served as mayor of San Francisco and appeared on stage with Mr Benioff eventually 12 months’s conference.

    On Thursday, enterprise capitalist Ron Conway resigned from the board of the Salesforce Basis, telling the New York Occasions that their values “had been not aligned”.

    “I now barely acknowledge the individual I’ve so lengthy admired,” Conway instructed the newspaper.

    Though Mr Benioff walked again his feedback earlier within the week, the apology posted on social media on Friday appeared geared toward placing the controversy to relaxation.

    “I stay deeply grateful to Mayor Lurie, SFPD, and all our companions, and am totally dedicated to a safer, stronger San Francisco,” Mr Benioff stated in his X submit.

    However he famous that his endorsement of a crackdown “got here from an abundance of warning” round Dreamforce safety, including “I sincerely apologize for the priority it brought on”.

    Sylvia Paull, a veteran Silicon Valley publicist, referred to as Benioff “typical” of many tech CEOs who will not be “actually political animals” and are usually transactional.

    “It was going to harm his gross sales.”

    And that is not all.

    “He is afraid he will lose his legacy,” she stated of his apology.

    Mr Benioff, who additionally owns Time Journal, has been a prolific donor to civic causes in San Francisco through the years.

    His title graces some of the distinguished hospitals within the San Francisco Bay Space.

    In 2018, he funded assist for a San Francisco poll measure geared toward elevating company taxes to fund homeless providers. It handed, regardless of controversy.

    And whereas he as soon as held a fundraiser for Democratic Hillary Clinton’s 2016 presidential marketing campaign in opposition to Mr Trump, Mr Benioff appeared with the sitting president throughout his state go to to London final month.

    Mr Trump stated Wednesday that San Francisco was one of many subsequent targets on his listing of locations the place he plans to deploy the Nationwide Guard, calling the town “a multitude.”

    On Friday, in an emergency attraction, the president urged the Supreme Courtroom to allow him to deploy Nationwide Guard troops in Chicago. Lower courts have blocked the deployment there up to now, with an appeals court docket saying such a transfer would “prone to result in civil unrest” and “solely add gasoline to the fireplace”.

    The court docket dominated that it had “seen no credible proof that there was rebel within the state of Illinois”.

    Officers in Illinois and Chicago had sued the Trump administration to dam the deployment, arguing it was a “grave intrusion on Illinois’ sovereignty”.

    The administration has recently deployed the National Guard to Portland, Oregon in a transfer that additionally prompted lawsuits and protests. It beforehand despatched troops to Los Angeles, Washington and elements of Tennessee.

    The New York Occasions additionally reported this week that Salesforce pitched its providers to the Trump administration as Immigration and Customs Enforcement (ICE) ramps up the hiring of recent officers amid a crackdown on immigration.

    The BBC has reached out to Salesforce for remark.

    Trump administration official David Sacks, a Silicon Valley entrepreneur, addressed Mr Benioff in a submit on X this week, writing “if the Democrats don’t desire you, we’d be blissful so that you can be part of our group.”



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