Spam calls aren’t any joke anymore—particularly after they sound eerily human.
In India, the place almost each cellphone buzz feels suspicious, startups like Equal AI are reimagining how we take care of the chaos.
As reported by Forbes India, these younger innovators are letting AI choose up your calls, chat with the stranger, and inform you whether or not it’s price your time. Sounds dreamy, proper?
However right here’s the twist: this isn’t only a cool gadget factor—it’s survival tech.
Individuals have misplaced billions to cellphone scams, and as deepfake voices sneak into calls, the previous “Do Not Disturb” checklist feels laughably outdated.
An identical wave of concern has been echoing by way of NDTV’s coverage of AI scams, the place cloned voices have duped even tech-savvy customers.
Creepy? Completely. But additionally the proper purpose for innovation.
The startup Equal AI, based by Keshav Reddy, claims its system doesn’t simply display numbers; it listens, transcribes, and responds dynamically—like a digital secretary that speaks English, Hindi, and Hinglish.
And guess what? It’s free, at the very least for now. That’s a giant deal, particularly in a rustic the place folks get a median of 20 spam calls a day.
An identical idea by SpiderX AI is already catching traction amongst companies. The catch? Whether or not customers will belief machines to reply private calls.
The humorous half is, AI may be combating a battle in opposition to itself. Whereas scammers use cloned voices to control victims, AI-driven apps are attempting to detect them quicker than people can blink.
Some tech consultants informed The Indian Express that that is turning into an “AI versus AI” warzone, the place artificial speech detectors should evolve continually simply to remain one step forward.
Personally, I’m torn. It’s thrilling to think about a future the place a pleasant bot shields you from scammers, however unsettling too—do we actually need an app to eavesdrop earlier than we do?
As Tech Crunch just lately hinted, regulation and consent would be the subsequent large battleground.
Till that occurs, possibly the neatest transfer continues to be old-school: don’t belief each sweet-sounding voice on the road.

