FemTech startup Unfabled out of London has simply raised a further €1.4 million for his or her ladies’s well being platform, in addition to increasing into 737 Boots shops throughout the UK – bringing complete Seed funding to only over €3.3 million.
Among the many traders is Arāya Ventures, based by Managing Companion Rupa Popat and backed by British Enterprise Investments (BBI). Notably, that is BBI’s first-ever dedication to a solo GP. Funding into Unfabled has been created from their Arāya Tremendous Angel Fund, a community-powered mannequin that mirrors Unfabled’s personal DNA of ladies supporting ladies.
Founder Hannah Samano stated: “Girls’s well being has been sidelined for much too lengthy. At Unfabled, we’ve proven that whenever you really hearken to ladies, you don’t simply create higher merchandise – you create a motion. Boots increasing our footprint by over 1000% proves that ladies’s well being is now not area of interest. We’re proud to be constructing a model, a neighborhood, and a class that retailers and traders can now not ignore.”
Unfabled’s increase displays continued investor curiosity in Europe’s ladies’s well being and wellness ecosystem in 2025.
Related exercise has been seen throughout the continent, with Paris-based Solence securing €1.6 million to increase its AI-driven therapeutics app for PCOS, and Stockholm-headquartered Hormona closing a €7.8 million round to scale its hormone monitoring platform. Even adjoining segments, corresponding to males’s digital wellness, have attracted investor consideration – as proven by Dutch startup Fellos raising €2 million for its telehealth companies.
Inside this context, Unfabled’s mixture of female-led capital, community-powered product growth, and fast retail growth positions it as one of many UK’s most seen contributors to the subsequent section of accessible, consumer-focused ladies’s well being innovation.
Rupa Popat, Common Companion at Arāya Ventures, added: “Unfabled represents the way forward for ladies’s well being: community-driven, culturally related, and commercially explosive. Hannah has constructed unparalleled momentum, with DTC progress that has translated immediately into retail success. We’re thrilled to again her and this model at such a pivotal stage.”
The corporate says that ladies’s well being has lengthy been underserved, underfunded, and handled as a distinct segment. Regardless of making up half the inhabitants, only 5% of health research is dedicated to women’s health, with just 1% focused on non-cancer-related conditions. But the necessity is simple.
Based on the corporate, greater than 90% of ladies report experiencing tough signs associated to their cycle – from cramps and fatigue to hormonal imbalances – with out sufficient assist.
Funded in 2021 by Hannah Samano, Unfabled was created with the drive to alter that. A platform created “by ladies, for ladies“, Unfabled is powered by neighborhood, knowledge, and lived expertise.
Moreover, 67% of investments into Unfabled have come from feminine traders, in comparison with an business common the place simply 14% of angel investors are women and only 15% of senior VC roles are held by women.
Retail chain Boots launched six of the model’s Necessities dietary supplements into 50 shops in December 2024. The model’s efficiency has now led Boots to increase Unfabled’s footprint by over 1000%, bringing the vary to 737 shops nationwide. The model was handpicked as one of many first entrants into Boots Ignite, the retailer’s accelerator programme for trending and viral manufacturers.
The Unfabled Necessities vary embody dietary supplements for bloating, cramps, low vitality, sleep, and stress, can also be proving fashionable.
On the coronary heart of the model is Unfabled Labs, a community-led methodology the place traits are noticed, examined, and validated earlier than being quickly translated into merchandise. This mannequin appears to make sure that each complement Unfabled creates is backed by each science and client demand.
