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    Home»Tech Analysis»How hackers forced brewing giant Asahi back to pen and paper
    Tech Analysis

    How hackers forced brewing giant Asahi back to pen and paper

    Editor Times FeaturedBy Editor Times FeaturedOctober 11, 2025No Comments5 Mins Read
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    Suranjana TewariAsia enterprise correspondent, Tokyo and

    Peter HoskinsEnterprise reporter

    Reuters A person holds a large glass of beer in their right hand with Asahi Breweries written on the glass in blue letters.Reuters

    Asahi Tremendous Dry is Japan’s hottest beer

    Solely 4 bottles of Asahi Tremendous Dry beer are left on the cabinets of Ben Thai, a comfy restaurant within the Tokyo suburb of Sengawacho.

    Its proprietor, Sakaolath Sugizaki, expects to get a couple of extra quickly, however she says her provider is retaining the majority of its inventory for greater prospects.

    That is as a result of Asahi, the maker of Japan’s best-selling beer, was pressured to halt manufacturing at most of its 30 factories within the nation on the finish of final month after being hit by a cyber-attack.

    Whereas all of its amenities in Japan – together with six breweries – have now partially reopened, its laptop techniques are nonetheless down.

    Meaning it has to course of orders and shipments manually – utilizing pen, paper and fax machines – leading to a lot fewer shipments than earlier than the assault.

    Asahi accounts for about 40% of Japan’s beer market, so its issues are having a significant influence on bars, eating places and retailers.

    The corporate has apologised “for any difficulties attributable to the latest assault” however has not but mentioned when it expects its operations to be absolutely up and working once more.

    The BBC visited comfort shops and supermarkets in Tokyo and Hokkaido – the place employees mentioned they had been promoting their present inventory and hadn’t been capable of place new orders for Asahi merchandise, which additionally embody water and meals gadgets.

    Hisako Arisawa, who runs a liquor retailer in Tokyo, says she is nervous about her prospects as she will be able to solely get a couple of bottles of Tremendous Dry at a time and expects the disruption to go on for no less than a month.

    The issue is not simply affecting beer, she provides, there are additionally shortages of Asahi’s smooth drinks, similar to ginger beer and soda water.

    Getty Images A FamilyMart convince store in Tokyo.Getty Photographs

    Comfort shops in Japan have warned of shortages of Asahi merchandise

    Final week, among the nation’s greatest convenience store chains warned their customers to expect shortages.

    FamilyMart mentioned its Famimaru vary of bottled teas, that are made by Asahi, had been anticipated to be briefly provide or out of inventory.

    7-Eleven halted shipments in Japan of Asahi merchandise, whereas Lawsons additionally mentioned it anticipated shortages.

    Mr Nakano, who did not need to share his first identify, works for an alcohol wholesaler.

    Whereas some shipments from Asahi have resumed, he says he’s solely getting about 10-20% of the traditional quantity.

    His orders are actually handwritten and brought by fax. Asahi notifies him by fax when lorries are prepared to depart its manufacturing unit.

    Asahi additionally owns huge manufacturers in Europe – similar to Peroni, Grolsch, and the British brewer Fuller’s – however the agency has mentioned these operations haven’t been affected by the cyber-attack.

    Ransomware group Qilin – which has beforehand hacked different main organisations – has claimed accountability for the assault on Asahi.

    It operates a platform that permits customers to hold out cyber-attacks in change for a share of extortion proceeds.

    Asahi has not confirmed the character of the assault on its operations however has mentioned knowledge suspected to have been leaked within the hack had been discovered on the web.

    It’s the newest in a collection of cyber-attacks by different hacking teams which have hit main companies all over the world, together with carmaker Jaguar Land Rover and retail giant Marks and Spencer.

    Travellers had been delayed at quite a lot of European airports in September after a ransomware assault disrupted check-in and boarding software program.

    Again in Japan, a cyber-attack paralysed operations at a container terminal within the metropolis of Nagoya for 3 days in 2024.

    Japan Airways was additionally hacked final Christmas, inflicting delays and cancellations to home flights.

    AFP via Getty Images A man looks at a screen showing the delay of Japan Airlines flights at the departures hall of Haneda Airport in Tokyo on December 26, 2024. Japan Airlines on December 26 reported a cyberattack that caused delays to domestic and international flights but later said it had found and addressed the cause. AFP by way of Getty Photographs

    A cyber-attack on Japan Airways precipitated flight delays and cancellations

    Whereas Japan’s picture all over the world could also be of a technologically superior nation, some specialists have warned it doesn’t have sufficient cybersecurity professionals and has low charges of digital literacy in the case of enterprise software program.

    This difficulty was highlighted final yr when officers lastly stopped asking people to submit documents to the government using floppy disks, despite the fact that they fell out of trend in a lot of the remainder of the world within the Nineties.

    Japan is susceptible to cyber-attacks “given a reliance on legacy techniques and a society with a excessive degree of belief,” Cartan McLaughlin from Nihon Cyber Defence Group instructed the BBC.

    Many organisations within the nation should not ready for assaults and are prepared to pay ransoms, which makes them engaging to hackers, he added.

    Talking at a information convention this week, Japan’s Chief Cupboard Secretary Yoshimasa Hayashi mentioned the Asahi cyber-attack was being investigated.

    “We are going to proceed to enhance our cyber capabilities,” he added.

    Earlier this yr, the Japanese authorities handed a landmark regulation giving it extra powers within the occasion of cyber-attacks.

    Specialists have praised the Energetic Cyber Protection Legislation (ACD), as a result of it permits the federal government to share extra info with corporations, and in addition empowers the police and Japan’s Self-Protection Forces to mount their very own assaults to neutralise attackers’ servers.

    However that’s little comfort to small companies like Ben Thai restaurant and its prospects.

    Proprietor Sakaolath says she’s unsure what’s going to occur the following time she places in an order for Tremendous Dry, and nor do many others throughout Japan.

    Further reporting by Chie Kobayashi in Tokyo



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