Sportsbook and betting big FanDuel has introduced a partnership with Amazon’s Prime streaming service to turn into the official odds supplier for the NBA and WNBA.
The information marks a landmark win for the North American betting heavyweight on the eve of the brand new season, which begins on 21 October.
Blake Griffin, the previous six-time NBA All-Star, 2011 Rookie of the Yr, and dunk contest winner, will lead the printed protection.
FanDuel and Amazon Prime group up for 2026 season
Reigning champions, the Oklahoma Metropolis Thunder (OKC), spearheaded by Shai-Gilgeous Alexander, final season’s MVP, tackle league legend Kevin Durant’s latest basketball dwelling within the type of the Houston Rockets.
FanDuel shall be gearing as much as promote the season opener on Prime, and this shall be a take a look at of the present champions towards the betting world’s subsequent hotly tipped group to take the league and championships underneath the watchful eye of mercurial coach Ime Udoka.
Large information: FanDuel x Amazon
This multi-year deal brings stay wager monitoring, Odds View, and compelling in-game narratives – plus @blakegriffin23 as a brand new FanDuel NBA ambassador… pic.twitter.com/0knpZJx7lz
— Flutter Leisure (@FlutterEnt) September 30, 2025
Mike Raffensperger, President of Sports activities at FanDuel, mentioned of the deal, “By integrating customized content material into Prime Video’s NBA broadcasts, we are going to improve the fan viewing expertise and join with new audiences.”
NBA and WBNA figures on the rise
This new viewers Raffensperger refers to will be simply seen as a leap in FanDuels’ publicity by some measure. In accordance with the official NBA viewership statistics, seventy-five million folks tuned in to look at OKC win the championships towards Tyrese Haliburton’s injury-hit Indiana Pacers.
This statistic alone, a 16% improve over the earlier 12 months’s remaining viewership numbers, made ABC and the NBA’s largest prime-time occasion, and the basketball competitors’s most distinguished viewership figures in six years.
So FanDuel’s model, which was already a frontrunner within the betting business, has leaped to a significantly new top with the Prime deal’s promoting potential.
“It’s vital to companion with manufacturers which can be invested in enhancing the fan expertise. We’re serving to to rework how manufacturers attain extremely engaged customers”, mentioned Danielle Carney, Head of U.S. Video and Reside Sports activities Gross sales, Amazon Adverts.
The post-season, which is without doubt one of the largest and most anticipated sporting gauntlets for basketball followers, was broadcast formally in North America on ABC and ESPN.
Throughout the competitors, a mean of 6.13 million viewers tuned in, representing a ten% improve in viewership in comparison with the earlier season. The WNBA skilled an identical surge, averaging 1.3 million viewers per sport, with 2.7 million taking within the contest between the Indiana Fever and the Chicago Sky.
Caitlin Clark has been a number one mild for the WNBA because the figurehead of the Indiana Fever’s rising model, and as we reported, is already a contender to be the league’s best-ever artistic participant.
Prime can be broadcast globally, and the figures had been significantly optimistic, with 5 billion followers watching the motion worldwide. “Our partnership because the official odds supplier for NBA and WNBA on Prime Video represents a big milestone in how we join with basketball followers,” mentioned Raffensperger.
Contemplating the 215% general improve for the NBA and WNBA throughout social media, this might be a profitable goldmine for FanDuel to succeed in such a longtime and rising international viewers.
Featured picture: FanDuel.
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