On Thursday, 13 November, 4 trailblazing women-led manufacturers will take centre stage at F5’s first-ever La Femme Activation – a daring new retail expertise the place commerce meets creativity and women-owned companies are delivered to life.
These aren’t aspect hustles or “ardour initiatives.” They’re industrial powerhouses constructed by girls who’re reshaping vogue, artwork, and id.
And this yr, La Femme goes one step additional: we’ll be awarding a $10,000 grant to the following breakout shopper model, introduced reside on the occasion. Functions are now open for girls able to take their enterprise to the following stage.
At La Femme, you’ll step contained in the worlds of PALMA, Fearless, Le Sept and NatSui – by immersive model worlds that allow you to see, contact, and store their collections in actual time. This isn’t purchasing as typical. That is storytelling, design, and ambition converging to highlight the following breakout women-owned manufacturers.
Grab your FREE ticket now and stand with women-owned.
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PALMA: elevating on a regular basis eyewear & equipment into inexpensive, enduring design
PALMA was born out of frustration – and imaginative and prescient.
PALMA’s Ashley Bradley Photograph: Iris And Me
Founder Ashley Bradley needed eyewear that balanced timeless class with on a regular basis ease. Sun shades that weren’t throwaway fast-fashion, but additionally didn’t really feel too treasured to put on on the varsity run, on the seashore, or out at evening.
“Once I couldn’t discover them,” she says, “I realised I needed to make them.”
PALMA delivers precisely that: sustainable, high-quality frames—now joined by timeless equipment – crafted from recyclable supplies and fitted with polarised lenses. Designed to final and made to slide effortlessly into your life, they’re each sensible and quietly luxurious.
What units PALMA aside is its dedication to simplicity with out compromise – items that slip into your wardrobe and keep for years.
At La Femme, PALMA will showcase its newest assortment – proof that when girls design for girls, they design for actual life.
Try your favourite PALMAs up close.
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Fearless Swimwear: swimsuits that fit your needs – not the opposite manner round
The title isn’t a advertising line. It’s a mission.
Fearless founder Lyndi Cohen Photograph: Adam Flipp
Based by Lyndi Cohen and her husband Les, Fearless Swimwear is constructed on one easy however highly effective thought: your physique doesn’t want to vary to suit a swimsuit – the swimsuit ought to fit your needs.
Collectively, Lyndi and Les poured years of labor, persistence, and perception into making a line of swimwear that celebrates all our bodies. They obsessed over match, consolation, and inclusivity – as a result of confidence on the seashore ought to by no means include circumstances.
The consequence? A model that doesn’t simply problem the poisonous “bikini physique” narrative – it obliterates it. Fearless Swimwear is a cultural reset, designed to remind girls that they should really feel highly effective, playful, and unapologetically themselves.
And folks observed. When Fearless opened pre-sales earlier this yr, they bought out in only a few hours. Proof that girls are carried out with unrealistic requirements – and prepared for one thing actual.
Now, for the primary time, Fearless Swimwear will step off the display screen and into the highlight at La Femme. That is greater than a launch. It’s a motion you will be a part of.
Be there when Fearless makes its IRL debut.
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Le Sept: world glamour with an edge
If vogue is about storytelling, then Le Sept is a model fluent in drama, nostalgia, and nightlife.
Le Sept founder Alex Antoniou Photograph: Scott Henry
Impressed by the Parisian nightclub the place disco took flight within the ’60s, Le Sept builds purses that really feel cinematic. Every design is tied to a fictional muse from beloved movies of the ’80s and ’90s – the rebels, the romantics, the ladies who outlined an period of unapologetic glamour.
The consequence? Assertion equipment crafted from recycled supplies, mixing care with chaos, nostalgia with fashionable sustainability.
Founder Alex Antoniou designed Le Sept not simply as a vogue line, however as a temper, a second, a motion.
This November, count on baggage that shimmer with tales. Items that really feel like companions for nights that finish at dawn.
Step inside the world of Le Sept. Join us at La Femme.
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NatSui: artwork that doesn’t simply dangle, it pulses
For Nathalia Suizu, artwork is greater than aesthetic – it’s an act of pleasure, spirituality, and color.
NATSUI founder Nathalia Suizi Photograph: Fenton & Fenton and Jenny Huang
Working below the title NatSui, she paints technicolour dreamscapes wealthy with Latin American folks references, psychedelic layering, and religious symbolism.
“Observe your bliss,” she says. And she or he means it.
Her canvases are saturated with glitter, metallics, and a way of motion that feels alive. Whether or not in galleries, vogue collaborations, or music festivals, her work doesn’t sit quietly on the wall – it radiates.
At La Femme, NatSui will deliver her universe into the Activation area, remodeling it into one thing immersive, soulful, and unforgettable.
Walk into a world of colour with NatSui. Tickets available here.
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Why La Femme issues
These 4 girls don’t simply signify their manufacturers. They signify what occurs when girls get entry to capital, commerce, and group.
They’re proof which you can construct with ambition, scale with integrity, and create with cultural impression.
And now, you’ve the prospect to help them – not simply on-line, not simply from afar, however in individual.
As a result of when women-owned companies are given the stage, they don’t simply carry out. They remodel.
Join us November 13 at F5’s first Activation – La Femme. Grab your FREE ticket today.
