Good morning everybody! Welcome to our reside protection of in the present day’s Apple media showcase.
We could have two reporters on the scene at Apple Park in Cupertino, California to convey you reside protection. You will be listening to from Adrienne So, Julian Chokkattu, Reece Rogers, and Michael Calore all through the occasion. We’ll be posting frequent information updates right here, with the highlights additionally happening our social platforms.
Apple’s presentation begins at 10 am Pacific, 1 pm Jap, and 6 pm within the UK. We’ve a whole rundown on how to watch the show and what to expect.
Come again roughly half-hour earlier than the presentation begins—about 9:30 am in California—and you will see the phrases on this web page changed by a feed of our reside updates.
New iPhones As we speak
The brief model of what to anticipate: The iPhone 17 ought to make its debut in the present day, with each customary and Professional variations obtainable later in September. We’re additionally anticipating to see a brand new mannequin, the iPhone Air. This is able to exchange the base-model “Plus” cellphone with a handset that has a a lot thinner design and a few next-generation battery tech in it.
There can even probably be new Apple Watches in customary, Extremely, and SE variations, and a few refreshed AirPods Professional. We aren’t anticipating any new {hardware} past that, however we must always all keep on our toes in case there are surprises.
After all, we can even hear loads of discuss of the software program, from the assorted working techniques on Apple’s gadgets—iOS, macOS, watchOS, iPadOS, tvOS—to the Apple Intelligence options rolling out throughout Apple’s ecosystem.
To observe, you may in fact simply hit play on the video stream on this web page. But it surely’s higher on the large display screen. You’ll be able to watch it in your TV’s YouTube app; simply tune into Apple’s YouTube channel. You may also watch it on Apple’s personal streaming app. If in case you have an Apple TV or any streaming field, simply go into the Apple TV+ app. While you open the app, the livestream for the occasion needs to be displayed prominently proper on the prime. This works even in case you don’t subscribe to Apple’s paid streaming service. Watching it on the tv frees up your laptop computer display screen so you may observe our reside weblog. Handy!
We’ll see you again right here about half an hour earlier than the occasion begins.

