The IBJR has launched a brand new marketing campaign highlighting the dangers of unlawful betting and inspiring bettors to make use of regulated platforms.
The campaign from the Brazilian Institute of Responsible Gaming (IBJR) warns in regards to the dangers related to unlawful betting platforms and find out how to determine these regulated by the Federal Authorities, aiming to each educate and lift consciousness. Launched on Sunday, August 31, the marketing campaign is titled ‘No Extra Goats within the Room’ and consists of TV movies, radio spots, airport billboards, actions on social networks, and an unique hotsite.
The IBJR not too long ago commissioned a research that exposed 51% of the Brazilian betting market is estimated to nonetheless be working illegally. This leaves bettors susceptible to fraud, in addition to limits the collection of legitimate taxes and authorized jobs.
The marketing campaign will run between September and December of this yr, taking part in on the expression ‘goat within the room’ – a Brazilian model of ‘an elephant within the room’. On this case, the goat or elephant is illegitimate betting.
“The goat within the room represents an issue that many see, however that must be addressed immediately,” mentioned Fernando Vieira, Govt President of IBJR. “Unlawful betting is a threat for bettors, who’ve nobody to show to in case of fraud, and a loss for society, because it doesn’t generate taxes that may in any other case profit the inhabitants.
“The marketing campaign brings this dialogue to most people, selling schooling and information, and alerting individuals to methods to acknowledge platforms regulated by the Federal Authorities and thus shield themselves from scams.”
The place to search out the IBJR marketing campaign
The 30-second infomercial movies will air on broadcast TV in São Paulo and Brasília, accompanied by shortened 15- and 10-second variations for digital and a one-minute video completely for Brasília. São Paulo may even function radio content material, whereas social media content material shall be out there nationwide.
The subjects lined within the marketing campaign should not simply restricted to the growing problem of illegal betting alone, but in addition spotlight the necessity to shield minors, the nationwide impression of cash laundering, and the significance of sports activities integrity.
Featured picture: IBJR
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