Sprout Social, a US-based supplier of cloud-based social media administration software program, introduced the acquisition of NewsWhip, a Dublin-based innovator in AI-powered, predictive media intelligence.
Consideration for the NewsWhip acquisition consisted of €48.1 million in money and as much as €8.7 million in performance-based money earnouts relevant over the subsequent two years. The acquisition, which closed on July 30, 2025, was funded with Sprout’s revolving credit score facility and money on its stability sheet.
“We based NewsWhip to harness real-time intelligence to redefine how manufacturers and publishers anticipate and act on media developments,” stated Paul Quigley, CEO of NewsWhip. “Sprout Social’s market-leading platform, confirmed go-to-market technique and dedication to innovation make them the best associate to construct on this imaginative and prescient. Collectively, we’re poised to ship unbelievable worth to our clients and set up a number one place within the quickly rising predictive intelligence market.”
NewsWhip was based in 2011 with a deal with figuring out the tales that the media and public care about most utilizing social engagement knowledge. At this time, NewsWhip’s real-time monitoring and AI brokers reportedly uncover tens of tens of millions of tales and over half a billion engagement alerts each day, empowering high manufacturers and publishers to determine tales gaining momentum earlier than they hit peak virality.
Primarily based in Chicago, USA and based in 2010, Sprout Social is an innovator in social media administration and analytics software program. Sprout’s platform places social knowledge into the arms of roughly 30,000 manufacturers to assist them ship smarter, quicker enterprise affect. Sprout presents complete publishing and engagement performance, buyer care, influencer advertising and marketing, advocacy, and AI-powered enterprise intelligence.
“NewsWhip’s AI-driven insights give manufacturers a predictive edge that’s essential in at the moment’s fast-moving digital world,” stated Ryan Barretto, CEO of Sprout Social. “Their know-how unlocks real-time, actionable intelligence that permits companies to remain forward of developments and dangers. This acquisition accelerates our imaginative and prescient of delivering an agentic, AI-powered platform that seamlessly connects media foresight with social technique to drive transformative outcomes for our clients.”
This acquisition will develop Sprout Social’s footprint within the predictive intelligence market and is about to empower manufacturers and publishers to navigate the digital media panorama with foresight and agility.
As a part of the acquisition, the NewsWhip workforce will be part of Sprout Social, bringing their experience and revolutionary spirit to boost the 2 firms’ choices. Paul Quigley, the Co-founder and CEO of NewsWhip, will step into the function of Common Supervisor for Sprout’s Listening enterprise, overseeing each NewsWhip and Sprout’s Listening merchandise.
“We’re excited to deepen Sprout’s Listening capabilities with NewsWhip’s industry-leading real-time insights and revolutionary AI brokers, which we imagine will speed up our AI roadmap over the subsequent a number of years,” added Joe Del Preto, CFO of Sprout Social. “NewsWhip has earned the belief of worldwide recognised manufacturers for essential disaster administration. We are going to talk about NewsWhip in additional element on our second-quarter earnings name on August 6, 2025.”
