Tallinn-based Flowstep, a DesignTech startup constructing an AI-native canvas for product design groups, has secured a €2.2 million Seed spherical to come back out of beta and drive crew progress, the launch of enterprise-grade platform options, and U.S. gross sales.
The spherical was led by London based mostly Supernode International, with participation from Adesso Ventures, Angel Make investments, Dnipro VC, Iron Wolf Capital, and Anton Borzov (WhatsApp). Pre-Seed backers who additionally adopted on embody Tera Ventures, Specialist VC, Thomas Wolf (Hugging Face), and Elias Aalto (Wolt) – bringing Flowstep’s whole funding to €3.8 million.
Matt Clannachan, Co-founder & CEO of Flowstep mentioned: “Flowstep empowers groups to design on the velocity of thought. As an alternative of designers adjusting their creativity to suit inflexible instruments, our platform adapts to the pure means groups assume, accelerating ideation and iteration. With this funding, we’re nearer to redefining how distinctive digital experiences are crafted.”
Flowstep is a DesignTech firm based in 2023 by Matt Clannachan, Svyat Polishchuk, Sami Nieminen, and Kaarel Roben. The corporate’s AI-native platform helps product groups transfer from thought to production-quality design “in seconds“.
Flowstep presently employs eight individuals, together with alumni from Bolt, Revolut, and skilled former Founders. The crew is specializing in scaling its go to market technique and accelerating AI analysis and improvement.
‘Vibe coding’ is seeing speedy adoption, with AI now producing code whereas builders immediate, information, and take a look at. Industry leaders estimate that 30%-50% of recent code is already being or quickly to be created by AI. Digital merchandise can now be in-built days, but Flowstep believes design stays a bottleneck.
The artistic and strategic considering required to ship an incredible consumer expertise remains to be troublesome to immediate into AI instruments. Flowstep introduces a brand new paradigm: ‘vibe design’. By inserting design on the centre, it helps groups transfer from thought to product ten occasions quicker, whereas guaranteeing high quality, usability, and creativity stay intact.
In contrast to many different design-focused AI instruments that concentrate on automation, quickly producing code based mostly on obscure prompts, Flowstep takes a special route. Its strategy is constructed round augmentation. The platform goals to reflect how product groups assume and work, eradicating slowdowns in early-stage design to assist creators craft significant and non-generic merchandise with a consumer expertise in focus.
Mike Sackler, Founder & Managing Accomplice at Supernode International, mentioned: “Flowstep matches our thesis round the way forward for artistic and technical instruments. They’ve constructed a platform that really enhances how product design is finished at this time, and their imaginative and prescient aligns with the rising demand for instruments that embed intelligence into the artistic course of. We consider this crew will play a essential position in shaping how digital merchandise are constructed within the subsequent decade.”
The Flowstep platform is constructed on a stack of LLMs, reinforcement studying, canvas know-how, and proprietary pc imaginative and prescient to generate design belongings. Detailed consumer flows, speedy wireframes, and pixel-perfect designs are generated from a easy immediate. The platform gives full enhancing management on an infinite canvas, so designers can iterate with AI utilizing Flowstep’s built-in strategies or manually tweak with out re-prompting.
The Seed funding will assist Flowstep’s subsequent section of progress, together with key engineering hires and expanded product improvement. As Flowstep expands its buyer base amongst product groups, design studios, and tech startups each within the US and globally, it should additionally introduce enterprise-grade options, together with enhanced governance, safety, and compliance.
“We’re excited to again Flowstep as the primary funding from our second fund. The crew brings uncommon readability and focus – they’re quick, product-obsessed, and deeply perceive the wants of designers. The UI design house is being reshaped by AI, and Flowstep is on the forefront of that transformation. We’re proud to assist them early,” mentioned Viktoras Jucikas, Accomplice at Iron Wolf Capital.
