Most AI startups don’t fail due to the know-how; they fail as a result of they battle to carry their product to market. On this episode of the EU-Startups Podcast, we’re joined by Carles Reina, the primary investor and go-to-market strategist at ElevenLabs, one of many fastest-scaling AI startups in Europe with €281 million raised up to now.
We dive into the important thing variations between AI and SaaS go-to-market methods, how one can validate product–market match with enterprise contracts, when to rent GTM leaders (and who to keep away from), why cultural intelligence and model matter greater than folks suppose, and way more. It’s a dialog filled with sensible insights for founders and early-stage traders constructing on the intersection of AI, velocity, and international ambition.
Video model of episode 123:
Audio model of episode 123:
Key Takeaways
- The primary GTM transfer ought to concentrate on sustainable development
- Execution velocity is extra vital than ever
- PMF in AI is commonly validated via enterprise contracts
- World scaling calls for deep cultural empathy
- Hiring for vitality and adaptableness beats expertise alone
- GTM isn’t gross sales — it’s narrative, neighborhood, and belief
- Model shouldn’t be fluff — it’s a development engine
- Neighborhood drives traction earlier than PR ever hits
