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    Home»Startups»Danish BioTech startup Cellugy secures €8.1 million to eradicate microplastics in personal care products
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    Danish BioTech startup Cellugy secures €8.1 million to eradicate microplastics in personal care products

    Editor Times FeaturedBy Editor Times FeaturedJune 24, 2025No Comments4 Mins Read
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    Cellugy, the commercial biotechnology startup creating progressive, biobased options to interchange fossil-based supplies within the private care sector, has simply secured €8.1 million to assist scaling up the manufacturing of its biofabricated cellulose-based rheology modifier materials, EcoFLEXY. The recent capital comes within the type of a grant from the LIFE Programme, the European Union’s funding instrument for tasks supporting setting and local weather motion.

    The Søborg-based startup was based in 2018. Their foremost product, EcoFLEXY, is designed to interchange fossil-based carbomers, often known as dangerous microplastics, considerably decreasing environmental air pollution and using hazardous chemical substances within the cosmetics sector. It delivers superior product efficiency and adaptable sensorial properties, together with scalable, operationally environment friendly manufacturing to satisfy the wants of a fast-evolving magnificence business targeted on sustainability and innovation.

    The discharge of microplastics from private care merchandise is a rising concern, as studies indicate that merchandise resembling facial scrubs and liquid soaps contribute to environmental air pollution. Current analysis additionally means that microplastics can enter the human physique via inhalation, ingestion, or pores and skin contact, elevating questions on their potential impacts on human well being. Rheology modifiers, for instance, are important to nearly each private care product, from skincare and color cosmetics to deodorants and oral care. Nonetheless, almost 70% of the €2.8 billion world rheology modifier (RM) market stays depending on fossil-based carbomers and acrylates, that are labeled below the EU’s REACH regulation attributable to their persistent and poisonous nature.

    By way of the BIOCARE4LIFE challenge, EcoFLEXY is positioned to forestall the discharge of 259 tons of microplastics yearly by challenge completion, scaling dramatically to 1,289 tons per yr by 2034, equal to eradicating thousands and thousands of contaminated magnificence merchandise from the market annually.

    The timing of the challenge is essential, as stories counsel the sweetness business may stand to lose round €12 billion as a result of EU microplastics ban and US restrictions on PFAS, also referred to as “endlessly chemical substances.” However the problem is greater than only a sustainability-related difficulty.

    “An alternate materials that merely goals to be extra sustainable shouldn’t be sufficient; the crucial problem is about delivering bio-based options that really outperform petrochemicals in efficiency parameters like texture, performance, and person expertise, whereas additionally being scalable and operationally environment friendly,” defined Dr. Isabel Alvarez-Martos, CEO and Co-founder at Cellugy. He continued: ”Good intentions received’t drive business change; we’d like higher-quality alternate options like EcoFLEXY that make it simpler, not tougher, for manufacturers to decide on sustainability. Solely when bio-based supplies match or exceed the efficiency and economics of conventional components will we see the transformation wanted to guard each human well being and our planet.”

    EcoFLEXY goals to offer superior efficiency and beforehand unachievable functionalities in comparison with current biobased components, resembling xanthan and cellulose gums, whereas eliminating the dealing with challenges related to plant-nanocellulose alternate options. The biofabricated cellulose materials delivers enhanced stability, compatibility, and sensoriality, crucial elements for cosmetics producers who can’t compromise on product high quality whereas assembly rising sustainability calls for. This bridges the hole between the efficiency of fossil-based modifiers and the environmental advantages of pure supplies, enabling the creation of efficient and eco-friendly private care formulations.

    The BIOCARE4LIFE challenge will drive EcoFLEXY’s scale-up course of via the work of a specialist consortium of specialists in biotechnology, sustainability, and information administration: The Footprint Agency (TFF), a consultancy firm targeted on round financial system options and environmental affect validation, and Sci2sci, a Berlin-based startup specialising in information administration, machine studying, and AI-driven course of optimisation.

    The €8.1 million funding will fund crucial scaling actions, course of optimization, and industrial validation over a four-year interval.

    Cellugy CEO Alvarez-Martos concluded: “This grant gives the assets we have to remodel our imaginative and prescient into actuality. Inside three to 5 years, we count on to be producing important income whereas delivering a measurable environmental affect. Our finish purpose is sweeping petrochemicals from an business value billions, and we now have the backing and the partnerships to make it occur.”





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