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    Home»AI Technology News»AI can do a better job of persuading people than we do
    AI Technology News

    AI can do a better job of persuading people than we do

    Editor Times FeaturedBy Editor Times FeaturedMay 19, 2025No Comments2 Mins Read
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    Their findings are the newest in a rising physique of analysis demonstrating LLMs’ powers of persuasion. The authors warn they present how AI instruments can craft refined, persuasive arguments if they’ve even minimal details about the people they’re interacting with. The research has been revealed within the journal Nature Human Conduct.

    “Policymakers and on-line platforms ought to critically contemplate the specter of coordinated AI-based disinformation campaigns, as we now have clearly reached the technological degree the place it’s potential to create a community of LLM-based automated accounts capable of strategically nudge public opinion in a single course,” says Riccardo Gallotti, an interdisciplinary physicist at Fondazione Bruno Kessler in Italy, who labored on the undertaking.

    “These bots could possibly be used to disseminate disinformation, and this sort of subtle affect can be very laborious to debunk in actual time,” he says.

    The researchers recruited 900 folks based mostly within the US and received them to supply private info like their gender, age, ethnicity, training degree, employment standing, and political affiliation. 

    Contributors have been then matched with both one other human opponent or GPT-4 and instructed to debate one in all 30 randomly assigned subjects—comparable to whether or not the US ought to ban fossil fuels, or whether or not college students ought to need to put on college uniforms—for 10 minutes. Every participant was advised to argue both in favor of or towards the subject, and in some circumstances they have been supplied with private details about their opponent, so they might higher tailor their argument. On the finish, individuals stated how a lot they agreed with the proposition and whether or not they thought they have been arguing with a human or an AI.



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