Polestar, in accordance with the unique mission assertion, is an electric premium model that places efficiency and design at its core. To which we’d additionally add “it’s not Tesla” as an more and more potent promoting level.
New boss Michael Lohscheller, to the very best of our information, has by no means waved a chainsaw round in a gathering, however he’s definitely prioritizing efficiencies and industrial uplift—and he needs to.
Polestar bought 44,851 automobiles globally final 12 months, a 15 p.c decline in comparison with 2023, however retail gross sales are up by 76 p.c in Q1 this 12 months (from comparatively small volumes), bolstered by the arrival of the three and 4—and Elon Musk’s monumental hubris.
The very fact stays, although, that whereas the model’s gross margin has now fortunately flipped from adverse to optimistic, Polestar has nonetheless misplaced a thumping $190 million thus far this 12 months, whereas securing $1.7 billion in credit score since finish of final 12 months. The 4 could be very a lot right here as a part of the plan to reverse such fortunes, and as this mannequin is not made in China it could look to US customers for assist.
The 4 bears the imprimatur of Polestar’s rigorous design-oriented philosophy. The earlier boss, Thomas Ingenlath, rose to prominence from the automotive design world, and his de facto quantity two, Max Missoni (now a senior designer at BMW), was tasked with delivering a coupe svelteness that the 4’s underfloor battery and total structure didn’t readily lend itself it to.
Rear View Filler
The answer, then, is eye-catching. Transfer the header rail again in order that it sits behind the second row occupants’ heads reasonably than above them, creating an unusually beneficiant quantity of headroom within the rear. Luxuriate in the advantages introduced by a wheelbase that’s a solitary millimeter shy of three meters. Then delete the again window.
The result’s a pleasingly fastback silhouette and a uniquely cocooning rear compartment. Any incipient claustrophobia is offset by the presence of an enormous panoramic roof and the choice of electro-chromatic glass.
