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    Home»Startups»German startup Pliant acquires Austrian startup hi.health to bring its payment expertise to the insurance market
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    German startup Pliant acquires Austrian startup hi.health to bring its payment expertise to the insurance market

    Editor Times FeaturedBy Editor Times FeaturedApril 19, 2025No Comments3 Mins Read
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    Berlin-based FinTech Pliant has acquired the Vienna-based Insurtech startup hi.health to allow Pliant to use its fee experience to the insurance coverage sector whereas additionally gaining invaluable industry-specific know-how.

    This marks the corporate’s second acquisition following the acquisition of Friday Finance in 2023. hello.well being will proceed to function independently, whereas benefiting from Pliant’s help and infrastructure to extend the power, stability, and effectivity of its product providing.

    “hello.well being has developed a formidable answer on the intersection of FinTech and insurance coverage. By embedding a fee possibility into the submission course of, they’re revolutionising what has historically been a cumbersome reimbursement workflow and creating actual worth within the course of. That’s precisely our ambition: to make complicated operational workflows digitally easy,” stated Malte Rau, CEO of Pliant.

    Based in 2020, Pliant helps over 3,500 companies and greater than 20 companions globally. As a licensed e-money establishment (EMI), they subject Visa-powered bank cards in 11 currencies throughout greater than 30 nations, serving to corporations streamline and simplify funds.

    Their modular, API-first platform helps companies streamline spending, enhance money circulation, and combine funds into their monetary workflows. Designed for industries with complicated fee wants, equivalent to journey and fleet, Pliant goals to allow higher effectivity, management, and profitability.

    They serve two main buyer segments:

    • Firms seeking to optimise operational processes by intuitive apps and APIs, gaining management, automation, and monetary flexibility by prolonged credit score strains.
    • Firms equivalent to monetary software program platforms, ERP suppliers, and banks that wish to
      launch or improve their bank card choices utilizing Pliant’s embedded finance and white-label options.

    Pilant has developed a digital interface between insurance coverage carriers and clients. By utilizing a fee card, insured people now not must pay upfront and might submit invoices (e.g. healthcare invoices and prescriptions) for reimbursement straight by way of a cellular app.

    hello.well being was based in 2019 by Fredrik Debong (Co-founder of mySugr) and Sebastian Gruber (previously McKinsey).

    “Our partnership with Pliant permits us to suppose even larger about our mission. Collectively, we have now the chance to rework monetary processes within the insurance coverage and healthcare industries – eliminating the cumbersome reimbursement procedures and considerably bettering the expertise for each customers and healthcare suppliers,” stated Sebastian Gruber, CEO and Co-founder of hello.well being.

    This strategic acquisition reinforces Pliant’s technique of mixing a funds platform with deep {industry} know-how. Whereas Pliant already handles digital card and fee infrastructure for banks, the acquisition of hello.well being brings insurance-specific experience to the corporate.

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