As we have talked about a couple of occasions, gross sales of vinyl data have been on the increase for a couple of years now. In case you’re on the lookout for one thing relatively particular to spin your data on, however missed out on Brian Eno’s restricted runs, Audio Technica might have the reply.
Displayed at Milan Design Week not too long ago, the Hotaru (or ホタル to make use of its native identify, which interprets to firefly) turntable appears like a really related beast to Eno’s Turntable II from 2024 – however is rather less restricted and is available in at a fraction of the price.
It is nonetheless under no circumstances budget-friendly, retailing at a penny underneath US$10k for every of the thousand items deliberate, however gives the identical type of illuminated playback vibe. The round plinth seems to drift above a speaker base that hosts controls, and is created from a translucent materials (maybe acrylic) that enables the lighting inside to bop to the sounds coming from the vinyl spinning on the equally visible platter.
Audio Technica
The floating aesthetic is not only for present, Audio Technica says that “magnets in each the higher turntable and decrease speaker part of Hotaru repel each other, inflicting the turntable part to drift, thus isolating it from sound-degrading vibrations.”
The sunshine present is made up of 20 colour shades, and there is a alternative of three lighting modes. Fundamental sees the hue stay fixed throughout playback. Gradation transitions by the shades one after the opposite. And Hyperlink responds to “the character of the music.”
The VM cartridge on the finish of the straight tonearm “precisely captures each nuance” and sends the sign to the built-in amplifier for output by the built-in audio system – although nitty gritty particulars of the system itself are considerably missing.

Audio Technica
The Hotaru is up for pre-order now, although anybody is presently being requested to register for a reservation alternative. Assuming you are accepted for the acquisition process from August, Audio Technica then expects you to cough up $9,999.99 for the privilege of proudly owning one. Transport is anticipated to begin from October.
In case you’re not too bothered about claiming limited-edition bragging rights, or simply have one thing higher to spend such an enormous amount of money on, you possibly can nonetheless rock Audio Technica’s excellent design magic for a few hundred bucks by ordering a Sound Burger.
Product web page: Hotaru