Victoria-based MISSION – a pure power drink and efficiency tea firm – has introduced it has efficiently prolonged its fairness fundraising spherical to €2.3 million, inclusive of funding from F1 driver Pierre Gasly.
“MISSION’s newest funding spherical units us up for thrilling progress, increasing our market efficiency and spearheading our objective to rework the power drink market with a cleaner, extra pure various to the sugary, artificially sweetened and caffein-loaded gamers that at present dominate the house,” stated Founder Tom Whittle.
Based in 2019, MISSION is a drinks firm that goals to assist folks embrace holistic power so that they now not must depend on high-sugar or high-caffeine drinks for efficiency.
In 2016, Whittle left his profession as a lawyer to cycle 12,500km throughout South America. Having constantly battled with caffeine and sugar slumps from power drinks and coffees in the course of the rides, he found using Yerba Maté mixed with Inexperienced Tea to supply the pure gas his physique wanted.
Impressed by the power he felt, he labored with nutritionists at Oxford College and tea blenders to develop a spread of all-natural efficiency teas. After setting a brand new world document working the size of Iceland – 17 marathons in 10 days, fueled by the blends – MISSION was born.
MISSION’s vary of efficiency teas and ready-to-drink cans reportedly ship sustained power, cognitive enhancement and quicker restoration via yerba mate, inexperienced tea, rooibos and different purposeful infusions.
MISSION’s goal is to disrupt the smooth drinks market with its 100% pure, zero-sugar, zero-sweetener power drinks, and cold and warm brew teas.
Because the firm’s inception, over 10 million MISSION drinks have been bought to over 100k prospects. The MISSION drinks vary is widespread amongst athletes equivalent to F1 driver Pierre Gasly, who determined to contribute to this funding spherical, and has the “seal of approval” from Premier League soccer golf equipment and England’s cricket group.
Tom Whittle commented: “To have Pierre Gasly put money into MISSION and share our ardour to supply customers with sustained power, cognitive enhancement and quicker restoration is extremely thrilling. Pierre is an enormous fan of our teas and has been for a number of years, however after attempting our ready-to-drink cans final yr and seeing the potential in MISSION, he wished to take that love for MISSION one step additional. We’re extremely proud to have backing from an athlete like Pierre who embodies the whole lot we stand for – health-conscious self-improvers who wish to embrace their extraordinary.
“For too lengthy, the power drinks market has been dominated by manufacturers that supply drinks laden with sugar, caffeine and synthetic sweeteners. MISSION is altering this for the higher and shaking up a complete business. We’re offering a pure, more healthy power enhance that’s truly good for you, with out the caffeine or sugar-induced hunch that follows.”
